Graviss Foods, the proud licensee of the renowned ice cream chain Baskin Robbins (BR), has unveiled an ambitious plan to achieve a significant milestone: reaching the 1,000-store mark across India and the SAARC region by 2024. This announcement came through a press release issued on Wednesday.
Having already invested a substantial sum of Rs. 100 crore in a new factory in India back in 2022, the brand has significantly expanded its reach, making its delectable products available in over 4,000 retail outlets nationwide.
Vikram Seth, the managing director of Graviss Foods, expressed his enthusiasm, stating, “With a commitment to providing high-quality ice creams and desserts in vibrant and convenient locations across the nation, we are thrilled to set our sights on reaching the major milestone of 1,000 stores spread over 270 cities in the country, making BR the largest ice cream parlour chain in India.”
This year marks the completion of 30 successful years of Baskin Robbins’ operations in India. Currently, the brand has established its presence in more than 250 cities. In addition to traditional ice cream parlours, Baskin Robbins can also be found in modern trade formats, leading e-commerce platforms, as well as prominent general trade stores, hotels, restaurants, and QSR chains.