Mar 25, 2020
BigBasket has bought rival DailyNinja that is mostly into the delivery of daily need products such as milk, bread, eggs apart from fruits, vegetables and more. With this BigBasket’s — bbdaily -online milk subscription service,, will have to access to around 1.1 lakh customers of DailyNinja transacting daily and a network of 2,000 milkman partners. Before this Bigbasket had claimed 1.6 lakh daily deliveries.
BigBasket said its focus is to grow the subscription business to fulfil the recurring consumption needs of customers at low delivery costs. It had earlier acquired milk-delivery startups RainCan, Morning Cart and a controlling stake in Savis Retail which made IoT-enabled snack vending machine Kwik24.
DailyNinja currently operates in Bengaluru, Hyderabad, Chennai, Mumbai and Pune and would have access to non-milk.
BigBasket currently competes with SoftBank and Tiger Global backed Grofers, Amazon Fresh and Amazon Pantry, Flipkart Supermart etc in the grocery play. Swiggy and Dunzo have also been in the grocery segment.