One of the top snacks and packaged food manufacturing companies, Bikano, is tapping the international market and has thereby launched a range of frozen products in the international market, aiming for 40 percent Y-o-Y growth in the export market.
Bikano is expecting to touch Rs. 200 crore in sales in FY23–24. The demand for Bikano products has been rising steadily over the years in the international market, where not only Indians but also local citizens have started consuming their products. With this move, the FMCG major expects to grow its business by as much as 25 percent in the international market.
According to Manish Aggarwal, director, Bikano, Bikanervala Foods, Bikano is taking another stride towards participating in every food occasion by venturing into the international frozen food segment. “With the increasing popularity of frozen snacks and meals worldwide, we recognize the immense potential within this category. Our focus remains on catering to the needs of retail consumers, and to that end, we have introduced affordable packages of 300gms and 400gms, comprising a wide range of savoury snacks, sweets, and frozen items, he added.
“Our marketing approach is straightforward; we adapt to evolving consumer trends. As consumers increasingly embrace digital platforms, we will align our marketing investments accordingly. Our strategy encompasses a comprehensive range of marketing channels, including above-the-line (ATL), below-the-line (BTL), and digital platforms, ensuring a seamless presence across various touch points and securing a significant portion of the international frozen market.”
Bikano has set its sights on targeting various countries worldwide, including the United States, Canada, Australia, New Zealand, and the Middle East, with its range of frozen products. By expanding its reach to these regions, Bikano aims to cater to consumers’ diverse palates and preferences globally.