- Extensive range of gift hampers starting from Rs. 180 to Rs. 799.
- New launches: “Dry Fruit Delight”, “Royal”, “Shahi Nazrana”, “Anmol”, “Uttam”, “Baked Delight”, “Rasmol”, “Meetha Chatpata”, “Baked Delight Rejoice”, “Soulful Treats”, “Anupam”, “Uphaar”, “Utsav”, “Tarang”, “Umang”, “Abhinandan”, “Albela”, “Kaju Barfi”, and more.
- 40% expected surge in sales, building on last year’s remarkable 25% growth.
- Bikano expects INR 1800 turnover in FY23-24
As the Festival of Lights, Diwali, approaches, Bikano, the acclaimed name in traditional Indian sweets and snacks, is set to bedeck the celebrations with an extraordinary range of delectable offerings. From the luxurious “Royal” to the delightful “Dry Fruit Delight,” the regal “Shahi Nazrana,” the cherished “Anmol” and more, Bikano has crafted an ensemble of indulgent treats, ensuring there’s a perfect choice for every budget.
The festive season ushers in not just joy but also heightened economic activity, and Bikano has been agile in adapting to evolving consumer preferences. Last year’s exceptional 25% surge in sales laid a robust foundation for the upcoming festive period, from Raksha Bandhan to Diwali. Buoyed by this success, Bikano now anticipates a staggering 40% increase in sales this Diwali, underscoring the brand’s commitment to meeting and surpassing the expectations of its valued patrons.
Furthermore, in a strategic move to efficiently cater to the burgeoning demand, reduce transportation costs, and ensure swift delivery to Tier 2 and Tier 3 cities, as well as rural areas, Bikano recently inaugurated a state-of-the-art plant in Greater Noida. This expansion reflects Bikano’s dedication to not only meet the growing demand but also to strengthen its foothold in these crucial markets.
Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd, expressed his optimism, stating, “This year, Bikano once again aims to illuminate households with our exquisite range of Diwali offerings. Each product has been meticulously crafted to bring joy and sweetness to the celebrations. We are confident that our diverse product offerings and pack sizes will cater to a wide range of festivities. We’ve witnessed a remarkable surge in consumer confidence and purchasing power, and with our expanded manufacturing facilities, we are well-prepared to deliver joy to every corner of the country.”
Kush Aggarwal, Head of Marketing at Bikano, echoed the sentiment, emphasizing, “Diwali, the festival of lights, holds a special place in our hearts. It’s a time when families come together to celebrate love, prosperity, and togetherness. At Bikano, we take immense pride in being a part of these cherished moments. Our extensive range of Diwali offerings is a testament to Bikano’s commitment to being a part of your celebrations. We’ve curated a diverse selection of products, ensuring there’s something for everyone. This year, we anticipate not only meeting but surpassing our sales projections as we continue to grow and expand our footprint both nationally and internationally. The love and trust our customers place in us inspires us to strive for excellence and deliver joy to every household. We look forward to being a part of your Diwali celebrations and creating memories that last a lifetime.”
Bikano’s commitment to quality, variety, and customer satisfaction has been the cornerstone of its success over the years. With an array of offerings to suit every palate and budget, Bikano is poised to make this Diwali an unforgettable celebration of sweetness and togetherness.