Bikano has launched its latest TVC that talks about the difference between plain bhujia and their bhujia, and it seems to have grabbed the attention of the consumers, particularly the youth. In fact, the way the advertisement has been made, it is fun and filled with life and has connected extremely well with the youth. The TV ad displays how consistently Bikano has provided superior quality snacks, always.
According to Manish Aggarwal, director, Bikano, Bikanervala Foods Pvt Ltd., Bhujia is one of the most loved snacks and therefore has a high consumption pattern. It is crispy, crunchy, and tasty, which is something desired by every customer. Bhujia is not just a snack; for Indians, it is a food mood, a winner on the leader board of Indian namkeen.
Bikano comprehends and appreciates the love for bhujias and hence uses the finest quality of ingredients to produce the world-famous Bikano Bhujia, and the same goes for all its products.
“Our Bhujia TVC depicts why Bikano is a preferred brand in the category.” said Dawinder Pal, head of marketing at Bikano.
Snacks add flavour to life. And bhujia is one of India’s finest indigenous snacks. So, if you indulge yourself, always get the good quality ones.
Bikano celebrates the spirit of Bikaner in each crunchy, flavour-rich tiny chunk of bhujia to make it a fresh and mouth-watering snack to munch on any time of the day. The company’s tagline “Hum se behtar bhujia ko jaane kaun”, bring a new confidence to the consumers in terms of the quality products given. And that’s what is reflected in the TVC; no compromise on quality but more fun while snacking on Bikano Bhujia.”