According to Reuters, PepsiCo does not intend to adjust its product line in response to a piece of news that the artificial sweetener aspartame was…
View More PepsiCo has no plans to adjust its portfolio following WHO’s aspartame warning.
Blog
Pizza Hut to Persist Expansion Plans, Prioritizing Growth in Emerging Smaller Markets
Pizza Hut, a leading quick-service restaurant chain, has experienced significant growth in India over the past two years, doubling its store count to over 820.…
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Marico to Focus on Expanding its Healthy Foods and Easy-to-Cook Segments in India
Marico aims to strengthen its position in the healthier foods and easy-to-cook segments in India by focusing on innovative and distinct product offerings that cater…
View More Marico to Focus on Expanding its Healthy Foods and Easy-to-Cook Segments in India
Rising tomato prices drive demand for puree and frozen vegetables; retailers meet consumer needs
As tomato prices continue to soar, BigBasket, a leading online grocery delivery firm, has come up with a helpful suggestion to cope with the high…
View More Rising tomato prices drive demand for puree and frozen vegetables; retailers meet consumer needs
Expands in India, Targeting Small-Town Markets
Starbucks, the iconic American coffee brand, has successfully expanded its presence in India beyond metropolitan areas, tapping into the growing consumer demand for lifestyle products…
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Sweetener Aspartame is safe within advised limits: WHO
The leaked opinion from the World Health Organization’s International Agency for Research on Cancer (IARC) regarding the artificial sweetener aspartame caused some concerns in the…
View More Sweetener Aspartame is safe within advised limits: WHO
Sting becomes the fastest-growing beverage for PepsiCo India
PepsiCo India’s energy drink Sting has become the fastest-growing beverage in their portfolio, surpassing long-standing brands like PepsiCo and Mountain Dew. George Kovoor, Senior VP-Beverages…
View More Sting becomes the fastest-growing beverage for PepsiCo India
Why the younger generation in India is gravitating toward cafe chains
Cafe chains in India are experiencing faster growth compared to quick-service restaurants (QSR) as young, ambitious consumers increasingly prefer to socialize and spend time in…
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Competing with National Brands is a Challenge for Regional Manufacturers Or Does it seem so?
Synopsis Regional brands aiming to be pan-India players will need deep pockets and plenty of patience to win over consumers, especially in a cash-starved economy.…
View More Competing with National Brands is a Challenge for Regional Manufacturers Or Does it seem so?
PACKAGE DYNAMICS
Unravelling the Role of Packaging and its Expectations Because it is the initial point of contact between a consumer and a product, product packaging is…
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