Bonding of Family Plays a Vital Role in the Success of the Business

Family Values
Like all families, our family also taught us moral values. Those family values involve kindness, letting go of the past, and start anew. Honesty, courage, taking responsibility, love, and respect also are the prime principles that have been handed down and inherited from generations.

My family and the bonding between us plays a vital role in making our business successful. Doing a business with family support makes it more productive, trustworthy, easy, and creative, focused, and helps in decision making, etc.

The Role of Family Members
Within this mithai and namkeen industry, we run a family business. A family business can only run well by its family members who are dedicated to the family’s mutual values and goals can be a powerhouse of activities and success. The role of every family member should include qualities like business-owner, a manager, an employee, a leader, etc., and all these are gracefully and sincerely upheld by all my family members.

The changing Perception of Young Generation
The foundation of the mithai business is laid down by traditional families. In this scenario, the coming generations always play a very major role by being a vital building block in the family. The youth of today has all the capability of handling the business. To put in simple words, today’s youth converts hard work into smart work.

Lockdown Consequences
Due to the covid pandemic, we have reduced the production capacity as we were short of labour, material, and obviously due to the health concerns. Our industry has gained momentum since June after the lockdown has eased. During this lockdown, we have also learned some new things like a contactless sale (online orders and delivery through our website) more hygiene measures for customers, healthy snacks like sugar-free and immunity strengthening, alternatives of mithai, and namkeen.

We have started focusing more on living and bringing change in the daily habits of our employees.

Growth in Diwali & Sales of Gift Hampers
Yeah during Diwali gift hampers picks up the momentum so this year in hampers we are including Kaju items tray, namkeen packs baskets, bakery items like chocolates and brownie hampers, confectionery items, etc.

This year the response from corporate clients are very low of course due to covid.