Bonn Group of Industries has taken this initiative to support the International Millets Year by launching its millet-based bread with the brand tagline “Go Healthy With Millets”. It is in lieu of the Indian government’s Millet Mission to promote millet and provide Indians with a nutrient-rich diet by introducing a range of millet-based bread and bakery products.
Amarinder Singh, director of Bonn Group of Industries, said, “Our brand’s objective has always been to provide naturally healthy bread and bakery products with multiple health benefits. The year being declared International Millet Year by WHO has given brands like us yet another opportunity to introduce something healthy like millet bread for our consumers that are cholesterol-free, trans-fat-free, a source of protein, good for digestion, contains high fiber, helps people achieve and maintain a healthy weight, and is low in GI.
The launch gives a fresh perception of the values and character represented by our products. The product has been developed after extensive consumer research, and we are confident that it will soon be the preferred choice in its category among all healthy snack lovers.