Britannia Industries has appointed Amit Doshi as its Chief Marketing Officer. His appointment will be effective from January 17. He would take over from Vinay Subramanyam, who left the company in December last year.
Before this, Doshi was Director-Marketing at IT and tech firm Lenovo (India and South Asia). He has also worked with Britannia in the past. Britannia Industries Managing Director Varun Berry said: “I am happy to welcome Amit back to the Britannia family. Amit’s cross-sectoral marketing experience will be valuable in taking our innovation mindset to the next level and building consumer delight.
Doshi has over 17 years of experience in brand marketing, sales, and customer development. He has also worked with confectionary major Perfetti Van Melle. “Amit has gained experience in consumer (B2C), enterprise, small and medium business (SMB), and tablet business units at Lenovo and brings a valuable understanding of consumers and markets across product categories.
With a turnover of over Rs 11,000 crore, Britannia Industries is present in many food categories. It owns popular household brands, which include Good Day, Tiger, NutriChoice, Milk Bikis, Marie Gold, and Little Hearts. The company is present in more than 80 countries across North America, Europe, Africa, South East Asia, and the GCC.