Britannia Industries chief executive officer and executive director Rajneet Kohli has stated that they, as a company, are sensitive to what’s happening and understand that there are health codes that people are looking at in various categories. This comes from the fact that consumers are gradually looking for healthier products, and it’s very important for packaged food companies to accelerate on nutrition and health and the claims they are making.
“We’re making a conscious choice as an organization to bring healthier products to consumers.” Packaged food companies have been in the spotlight amid increasing consumer concerns about products high in sugar, salt, or transfats and claims made on labels,” said Kohli.
Rajneet Kohli took over as Britannia’s chief executive last year in September and reports to managing director Varun Berry.
Britannia, which contends with Parle Products and ITC in its core biscuits and cookies business, makes Good Day, Tiger, and Nutrichoice biscuits, Winkin’ Cow flavoured milk, and Laughing Cow cheese.
“We are working on other new products that can be launched in that (nutrition) direction. We are absolutely cognizant of the environment and working on it across dairy, biscuits, bread, and so on,” said the CEO. “
Late last year, Britannia inked a partnership with global cheese maker Bel to increase its share in the niche but fast-growing packaged cheese category.
On the cases of food business operators in violation of misleading advertisements and claims, Kohli said more than 50% of Britannia’s existing portfolio has micronutrients, adding that it straddles the health and indulgence categories. “Our priority is to provide consumers with products that are safe, meet all regulatory requirements, and fulfill our quality standards.
“Late last year, the company said its Nutrichoice brand had crossed ₹1,000 crores in annual revenue, and its recent health-based launches include millet bread and a Nutrichoice range of seeds and herbs-based biscuits, extending its sugar-free and millet-based portfolio.
For the December 2022 quarter, Britannia reported revenue at ₹4,196.80 crore, up 17.39% YoY, and said it witnessed positive growth momentum over the last few quarters and top-line growth of 16%, led by direct reach, rural push, and expansion in adjacent categories.