Britannia Industries in India announced a near-36% increase in quarterly earnings on Friday, August 4th, ’23, as the Marie Gold biscuits producer stocked up its products at mom-and-pop stores in rural marketplaces.
Britannia, which also offers cakes and bread, had a consolidated profit of 4.58 billion rupees ($55.4 million) in the first quarter ended June 30, up from 3.37 billion rupees the previous year.
Chocolate and cookie sales have bucked inflation-driven volatility in demand for branded consumer items like cooking oil and tea.
Britannia has also partnered with additional dealers, particularly in rural India, and increased its spending on new releases and advertising in order to attract customers. Revenue from operations increased by 8% to 40.11 billion rupees as a result of the initiatives.
Nestle India, meanwhile, exceeded quarterly profitability estimates thanks to price increases and increased demand for its chocolates and packaged items, notably Maggi noodles.
However, sales for the July-September quarter might be hampered since prices for numerous necessities, including milk and tomatoes, have remained persistently high in recent months.