Coca-Cola has launched a new limited-time beverage—Sprite + Tea—blending the classic lemon-lime soda with tea, a concept that originated from a viral Instagram trend where…
View More Coca-Cola Unveils Sprite + Tea, Inspired by Viral Instagram Trend to Woo Gen Z
Instant beverage maker Rasna has acquired the iconic Jumpin brand from Hershey’s India as part of its aggressive push into the ready-to-drink (RTD) beverage segment.…
View More Rasna Buys Jumpin from Hershey’s to Make a Splash in Ready-to-Drink Market
Chandigarh-based beverage brand Lahori, best known for its cumin-flavoured fizzy drink Lahori Zeera, has raised ₹200 crore in primary funding from Motilal Oswal Wealth, propelling its valuation to…
View More Lahori raises ₹200 Crore from Motilal Oswal Wealth; Valuation Soars 3x to ₹2,800 Crore
As summer temperatures soar, a quiet revolution is brewing in India’s beverage landscape. Ditching fizzy sodas and sugar-laden coolers, a growing number of health-conscious consumers…
View More Ayurvedic Summer Sips: Ancient Recipes Make a Cool Comeback in India’s Wellness Cafés
Nestlé India is riding a wave of growing demand for cold coffee, fueled by the preferences of Gen Z and millennial consumers. The food and…
View More Nestlé India’s Cold Coffee Sales Surge as Gen Z, Millennials Brew Up Double-Digit Growth
Coca-Cola’s Kinley Soda has surpassed the ₹1,500 crore revenue mark, cementing its position as a leading sparkling beverage brand. The achievement highlights the brand’s two-decade-long…
View More Kinley Soda Crosses ₹1,500 Crore in Revenue, Solidifies Leadership in Indian Sparkling Beverage Segment
To strengthen its presence in eastern India, Reliance Consumer Products Ltd (RCPL), the FMCG arm of Mukesh Ambani-led Reliance Industries, has announced a major investment…
View More Campa Cola to Set Up Rs. 1,000 Cr Bottling Facility in Bihar, Eyes Pan-India Expansion
Kopi Kenangan, Southeast Asia’s first food and beverage unicorn and one of the fastest-growing coffee chains in the region, has officially launched its India operations…
View More Indonesia’s F&B Unicorn Kopi Kenangan Debuts in India with Flagship Kenangan Coffee Outlet in Delhi
With scorching summer temperatures and rising inflation squeezing Indian households, fast-moving consumer goods (FMCG) companies are locked in an intense race to dominate the Rs.…
View More FMCG Titans Battle for Rs. 10 Market as Summer Demand Soars
The Rs. 1,000 crore oral rehydration solution (ORS) market in India is undergoing a dramatic transformation as leading FMCG players such as Hindustan Unilever (HUL)…
View More Reliance and HUL Shake up India’s Rs. 1,000 Crore ORS Market with New-Age Hydration Drinks