Ghodawat Consumer Limited (GCL), the FMCG arm of the Sanjay Ghodawat Group, has forayed into the natural hydration segment with the launch of TBH Coconut…
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Category: Beverages
Beyond Meat Bets on Functional Beverages with Expansion of ‘Beyond Immerse’ Protein Line
Plant-based food major Beyond Meat is expanding into the fast-growing functional beverage space with the launch of four new flavours under its protein drink brand…
View More Beyond Meat Bets on Functional Beverages with Expansion of ‘Beyond Immerse’ Protein Line
Supreme Court of India Rules Rooh Afza a Fruit Drink, Slashes VAT to 4%
In a significant tax ruling, the Supreme Court of India has held that Rooh Afza, manufactured by Hamdard Laboratories, qualifies as a fruit drink under…
View More Supreme Court of India Rules Rooh Afza a Fruit Drink, Slashes VAT to 4%
Coca-Cola India brings back Rimzim Jeera with high-energy nostalgia campaign
Coca-Cola India has reintroduced its cult-favourite Rimzim Jeera through a bold campaign celebrating the beverage’s distinctive, homegrown identity. Centered on the tagline “Jeere mein heera,…
View More Coca-Cola India brings back Rimzim Jeera with high-energy nostalgia campaign
Starbucks India Adds Protein Cold Foam to Iced Drinks, Bets on Wellness-Led Coffee Consumption
Tata Starbucks has introduced protein-infused cold foam for its iced beverages in India, marking a strategic move to align its menu with the country’s growing…
View More Starbucks India Adds Protein Cold Foam to Iced Drinks, Bets on Wellness-Led Coffee Consumption
Coca-Cola to Discontinue Minute Maid Frozen Juice Concentrates After Eight Decades
The Coca-Cola Company has announced it will discontinue Minute Maid’s frozen canned orange juice and lemonade concentrates in North America, bringing an end to a…
View More Coca-Cola to Discontinue Minute Maid Frozen Juice Concentrates After Eight Decades
From Bizarre Flavours to Wellness M&A: Key Food and Beverage Trends Set to Shape 2026
Food and beverage companies are entering 2026 facing a consumer who wants it all — health and indulgence, clean labels and convenience, nostalgia and novelty…
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Barista Brews Expansion Beyond Metros, Plans 800–900 Cafés Nationwide by 2030
Homegrown café chain Barista Coffee has set an ambitious expansion target of 800–900 outlets across India by 2030, sharpening its focus on tier-II and tier-III…
View More Barista Brews Expansion Beyond Metros, Plans 800–900 Cafés Nationwide by 2030
Beyond Meat Steps into Sparkling Protein Drinks as Plant-Based Meat Demand Softens
Beyond Meat has entered the beverage category with the launch of a sparkling protein drink range, marking a strategic expansion beyond its core plant-based meat…
View More Beyond Meat Steps into Sparkling Protein Drinks as Plant-Based Meat Demand Softens
Reliance ropes in Big B to front Campa Sure as it takes on India’s bottled water giants
Reliance Consumer Products Limited (RCPL) has appointed Bollywood icon Amitabh Bachchan as the brand ambassador for its packaged drinking water brand, Campa Sure, in a…
View More Reliance ropes in Big B to front Campa Sure as it takes on India’s bottled water giants