Coca-Cola has officially entered the booming prebiotic soda market with the launch of Simply Pop, a functional beverage designed to support gut health and immunity. The…
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Category: Beverages
Reliance’s Campa Bags Rs. 200 Crore IPL Sponsorship, Rekindling Cola Wars
In a major move set to intensify competition in India’s cola market, Reliance Consumer Products Ltd. (RCPL)-owned Campa has secured the co-presenting sponsorship rights for…
View More Reliance’s Campa Bags Rs. 200 Crore IPL Sponsorship, Rekindling Cola Wars
Maaza Joins Billion-Dollar Club as Coca-Cola’s 30th Global Brand
Coca-Cola’s homegrown mango drink, Maaza, has crossed the billion-dollar sales mark in 2024, making it the company’s 30th billion-dollar brand globally. The Atlanta-based beverage giant…
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Kraft Heinz Reintroduces Capri Sun Bottles, Expanding On-the-Go Options
Kraft Heinz is reintroducing single-serve bottles for its Capri Sun juice brand for the first time in two decades. The 12-ounce resealable bottles, which hold…
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Reliance Partners with Muttiah Muralitharan to Launch Spinner Sports Drink
Reliance Consumer Products Ltd (RCPL) has joined hands with former Sri Lankan cricketer Muttiah Muralitharan to introduce a new sports drink, Spinner, in India. The…
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Coca-Cola Acknowledges Competition from Campa, Emphasizes Need for Adaptation
Coca-Cola’s global president and chief financial officer, John Murphy, has acknowledged the growing competition in India’s beverage market, highlighting the impact of local brands such…
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Coca-Cola Launches Nostalgic Orange Cream Flavor
Coca-Cola is set to launch its latest flavor innovation, Orange Cream, blending the signature taste of its cola with orange and creamy vanilla notes. The…
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Reliance Industries to take Campa Cola overseas to Middle East Markets
Reliance Industries is set to take its Campa Cola brand to the Middle East, marking its first international foray. The rollout begins in Bahrain, with…
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Wagh Bakri Tea to Invest Rs. 100 Crore in New Manufacturing Unit in Gujarat
Expansion to Boost Instant Tea Production and Storage Capacity by 2025 Wagh Bakri Tea Group, one of India’s leading tea brands, is set to invest…
View More Wagh Bakri Tea to Invest Rs. 100 Crore in New Manufacturing Unit in Gujarat
Nestlé Launches Hunger-Suppressing Drink Targeting GLP-1 Trends
Nestlé has introduced a new pre-meal beverage under its Boost brand designed to suppress hunger and promote the body’s natural production of the hormone GLP-1.…
View More Nestlé Launches Hunger-Suppressing Drink Targeting GLP-1 Trends