Rasna International is witnessing strong growth driven by rising demand in smaller towns, early summer consumption and the rapid rise of quick commerce, according to…
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Category: Beverages
Cactus Drink Brand Bets on Next Hydration Trend, Focuses on Taste and Health Benefits
A new entrant in the global functional beverage market, Caliwater, is betting that cactus-based drinks could become the next big trend in hydration, as consumers…
View More Cactus Drink Brand Bets on Next Hydration Trend, Focuses on Taste and Health Benefits
Soft Drinks Sector Likely to Rebound in 2026: VBL
India’s soft drinks industry is expected to recover strongly in 2026, driven by rising demand for non-carbonated and health-focused beverages, according to the annual report…
View More Soft Drinks Sector Likely to Rebound in 2026: VBL
Starbucks India Adds Protein Twist to Coffee with SuperYou Partnership
Starbucks India has partnered with nutrition brand SuperYou to introduce a protein cold foam add-on for beverages, tapping into the growing consumer demand for “permissible…
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Ghodawat Consumer Ltd Enters Coconut Water Market with TBH Launch
Ghodawat Consumer Limited (GCL), the FMCG arm of the Sanjay Ghodawat Group, has forayed into the natural hydration segment with the launch of TBH Coconut…
View More Ghodawat Consumer Ltd Enters Coconut Water Market with TBH Launch
Beyond Meat Bets on Functional Beverages with Expansion of ‘Beyond Immerse’ Protein Line
Plant-based food major Beyond Meat is expanding into the fast-growing functional beverage space with the launch of four new flavours under its protein drink brand…
View More Beyond Meat Bets on Functional Beverages with Expansion of ‘Beyond Immerse’ Protein Line
Supreme Court of India Rules Rooh Afza a Fruit Drink, Slashes VAT to 4%
In a significant tax ruling, the Supreme Court of India has held that Rooh Afza, manufactured by Hamdard Laboratories, qualifies as a fruit drink under…
View More Supreme Court of India Rules Rooh Afza a Fruit Drink, Slashes VAT to 4%
Coca-Cola India brings back Rimzim Jeera with high-energy nostalgia campaign
Coca-Cola India has reintroduced its cult-favourite Rimzim Jeera through a bold campaign celebrating the beverage’s distinctive, homegrown identity. Centered on the tagline “Jeere mein heera,…
View More Coca-Cola India brings back Rimzim Jeera with high-energy nostalgia campaign
Starbucks India Adds Protein Cold Foam to Iced Drinks, Bets on Wellness-Led Coffee Consumption
Tata Starbucks has introduced protein-infused cold foam for its iced beverages in India, marking a strategic move to align its menu with the country’s growing…
View More Starbucks India Adds Protein Cold Foam to Iced Drinks, Bets on Wellness-Led Coffee Consumption
Coca-Cola to Discontinue Minute Maid Frozen Juice Concentrates After Eight Decades
The Coca-Cola Company has announced it will discontinue Minute Maid’s frozen canned orange juice and lemonade concentrates in North America, bringing an end to a…
View More Coca-Cola to Discontinue Minute Maid Frozen Juice Concentrates After Eight Decades