7Up is giving its nearly century-old brand a major makeover, introducing a new lime-forward recipe as it looks to sharpen its competitive position against Coca-Cola’s…
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Category: Beverages
Beverage Giants Double Down on Functional Drinks as Wellness Demand Reshapes the Market
Global beverage companies are accelerating investments in functional ingredients as rising consumer demand for health and wellness transforms one of the industry’s fastest-growing categories. Established…
View More Beverage Giants Double Down on Functional Drinks as Wellness Demand Reshapes the Market
PepsiCo Drops “Energy” Label from Sting as Rivals Push Back on FSSAI Deadline
New Delhi — PepsiCo India has begun manufacturing new cans and bottles of its beverage brand Sting without the word “energy” on the label, moving…
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Coca-Cola Targets India’s Next Beverage Battle with Zero-Caffeine Coke
Coca-Cola India is preparing to introduce its global Coke Zero Sugar Zero Caffeine brand in the country, marking its entry into the emerging zero-caffeine cola…
View More Coca-Cola Targets India’s Next Beverage Battle with Zero-Caffeine Coke
Nestlé Sells 50% of Waters Business in $3.4 Billion Joint Venture
Nestlé has agreed to sell a 50% stake in its global waters business to private equity firm Platinum Equity in a $3.4 billion transaction, creating…
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Centre Eyes GST Relief for High-Pulp Mango Drinks
A Centre-appointed expert committee has proposed linking concessional GST on mango beverages to their actual fruit content, recommending that only drinks containing 22-25% natural mango…
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Coca-Cola Unveils Global Brand Refresh to Boost Growth, Strengthen Zero Sugar Push
Coca-Cola has unveiled a new global visual identity system as part of a broader business strategy to reinforce its brand, protect pricing power and accelerate…
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India’s Speciality Tea Market Triples to ₹1,000 Crore as Gen Z, Millennials Drive Premium Demand
India’s speciality tea market has expanded to nearly ₹1,000 crore from about ₹300 crore five years ago, driven by growing demand for premium and wellness-oriented…
View More India’s Speciality Tea Market Triples to ₹1,000 Crore as Gen Z, Millennials Drive Premium Demand
Blue Tokai Targets 800 Cafes by FY30 as India’s Premium Coffee Market Heats Up
Specialty coffee chain Blue Tokai is planning a major expansion, aiming to more than triple its store network to 800 outlets by FY30 as competition…
View More Blue Tokai Targets 800 Cafes by FY30 as India’s Premium Coffee Market Heats Up
ITC Enters Carbonated Drinks Space with Premium Sugar-Free Cola Push
ITC has entered India’s highly competitive carbonated beverages market with the launch of a premium sugar-free cola, marking the company’s latest move to strengthen and…
View More ITC Enters Carbonated Drinks Space with Premium Sugar-Free Cola Push