India’s summer beverage market is undergoing a major transformation as consumers move beyond traditional soft drinks and increasingly choose beverages based on lifestyle, health preferences,…
View More From Cola Wars to Culture Wars: India’s Summer Beverage Market Gets a Gen Z Makeover
The intensifying competition between Reliance Consumer Products’ Campa Cola, The Coca-Cola Company and PepsiCo is creating an unexpected beneficiary in India’s beverage market — commercial…
View More Cola War Between Campa, Coke and Pepsi Sparks Refrigerator Boom in India
As competition heats up in the fast-food beverage space, Sonic Drive-In is rolling out a refreshing new lineup aimed at challenging rivals like Taco Bell…
View More Sonic Freezes the Competition with 4 New Summer Refreshers
CLEAR Premium Water has unveiled a new brand campaign titled “Pani Ho To Clear”, featuring actor and brand ambassador Hrithik Roshan, as the company sharpens…
View More CLEAR Premium Water Launches New Campaign with Hrithik Roshan, Highlights Fight Against Duplicate Bottled Water
What began as a supply headache has now fizzed into one of India’s quirkiest social trends: Diet Coke-themed parties are suddenly the hottest invite in…
View More From Soft Drink to Status Symbol: India’s “Diet Coke Disco” Craze Pops Off Amid Shortage
PepsiCo is accelerating its pivot towards healthier beverage options in India, with plans to transition almost its entire drinks portfolio to zero-sugar or low-calorie variants,…
View More PepsiCo Eyes Near-Total Shift to Zero-Sugar Drinks, Steps Up Digital Play for India Growth
Orange-flavoured soft drink brand Mirinda has launched a new global brand platform, ‘Smile Please’, alongside a refreshed visual identity aimed at strengthening its appeal among…
View More Mirinda Unveils ‘Smile Please’ Platform with Global Brand Refresh to Deepen Youth Connect
Reliance Consumer Products (RCPL), the fast-moving consumer goods arm of Reliance Industries, has propelled its heritage beverage brand Campa into the position of India’s fourth-largest…
View More Reliance’s Campa Climbs to No. 4 in India’s Soft Drink Market with ₹4,700 Crore Sales
A few years ago, small shops and roadside eateries across India were dominated by global soda brands. Today, a homegrown challenger—Lahori Zeera—is steadily changing that…
View More Fizzing with Nostalgia: How Lahori Zeera Turned Traditional Flavours into an ₹800-Crore Beverage Powerhouse
PepsiCo is set to remove artificial colours from key variants of its flagship sports drink Gatorade, as part of a broader strategy to reposition the…
View More PepsiCo Revamps Gatorade: Artificial Colours Removed, Brand Expands Beyond Sports Hydration