In a significant ruling, the Gauhati High Court has directed that fruit-based carbonated drinks be taxed at a lower 12% GST rate instead of the…
View More Gauhati HC Lowers GST on Fruit-Based Fizzy Drinks to 12%
Category: Beverages
Reliance Sparks Cola Price War, Beverage Brands Respond with Discounts
A fierce price war is shaking up India’s beverage industry as Reliance Consumer Products’ aggressive ₹10 pricing for Campa Cola and its new energy drinks…
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India Embraces Low-Sugar Revolution as Beverage Market Shifts
The demand for low-sugar and no-sugar beverages in India surged in 2024, with sales doubling to reach ₹700-750 crore. These healthier drink alternatives now account…
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Coca-Cola Enters Prebiotic Soda Market with Simply Pop
Coca-Cola has officially entered the booming prebiotic soda market with the launch of Simply Pop, a functional beverage designed to support gut health and immunity. The…
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Reliance’s Campa Bags Rs. 200 Crore IPL Sponsorship, Rekindling Cola Wars
In a major move set to intensify competition in India’s cola market, Reliance Consumer Products Ltd. (RCPL)-owned Campa has secured the co-presenting sponsorship rights for…
View More Reliance’s Campa Bags Rs. 200 Crore IPL Sponsorship, Rekindling Cola Wars
Maaza Joins Billion-Dollar Club as Coca-Cola’s 30th Global Brand
Coca-Cola’s homegrown mango drink, Maaza, has crossed the billion-dollar sales mark in 2024, making it the company’s 30th billion-dollar brand globally. The Atlanta-based beverage giant…
View More Maaza Joins Billion-Dollar Club as Coca-Cola’s 30th Global Brand
Kraft Heinz Reintroduces Capri Sun Bottles, Expanding On-the-Go Options
Kraft Heinz is reintroducing single-serve bottles for its Capri Sun juice brand for the first time in two decades. The 12-ounce resealable bottles, which hold…
View More Kraft Heinz Reintroduces Capri Sun Bottles, Expanding On-the-Go Options
Reliance Partners with Muttiah Muralitharan to Launch Spinner Sports Drink
Reliance Consumer Products Ltd (RCPL) has joined hands with former Sri Lankan cricketer Muttiah Muralitharan to introduce a new sports drink, Spinner, in India. The…
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Coca-Cola Acknowledges Competition from Campa, Emphasizes Need for Adaptation
Coca-Cola’s global president and chief financial officer, John Murphy, has acknowledged the growing competition in India’s beverage market, highlighting the impact of local brands such…
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Coca-Cola Launches Nostalgic Orange Cream Flavor
Coca-Cola is set to launch its latest flavor innovation, Orange Cream, blending the signature taste of its cola with orange and creamy vanilla notes. The…
View More Coca-Cola Launches Nostalgic Orange Cream Flavor