Reliance Consumer Products has reintroduced the iconic Campa Cola, aiming to disrupt the decades-long dominance of Coca-Cola and PepsiCo in India’s soft drink market. Known…
View More The stage is set for a new cola war in India
Category: Beverages
Reliance Intensifies Cola Price War with Campa Expansion
A cola price war is heating up as Reliance Consumer Products (RCPL) expands its Campa soft drinks range at half the price of Coca-Cola and…
View More Reliance Intensifies Cola Price War with Campa Expansion
PepsiCo’s Gatorade Launches New Hydration Powder for Everyday Use
Gatorade, a leading sports drink brand owned by PepsiCo, has launched its latest product aimed at a wider consumer base beyond athletes. The new offering,…
View More PepsiCo’s Gatorade Launches New Hydration Powder for Everyday Use
Tropicana Unveils Refreshers Line, Aims to Extend Summer with New Juice Drinks
Tropicana is keeping the summer spirit alive with the launch of its latest product line, Tropicana Refreshers. The new juice drinks, made with real fruit…
View More Tropicana Unveils Refreshers Line, Aims to Extend Summer with New Juice Drinks
Oreo and Coca-Cola Collaborate on Limited-Edition Cookie and Beverage Launch
Oreo and Coca-Cola have teamed up to create two limited-edition products that merge the iconic flavours of both brands: the Oreo Coca-Cola Sandwich Cookie and…
View More Oreo and Coca-Cola Collaborate on Limited-Edition Cookie and Beverage Launch
Roastea Launches Fifth On-the-Go Outlet at Dehradun’s Jolly Grant Airport
Omni-channel beverage brand Roastea has expanded its presence into Northern India with the launch of its first outlet in Dehradun, located at Jolly Grant Airport.…
View More Roastea Launches Fifth On-the-Go Outlet at Dehradun’s Jolly Grant Airport
The Forces Shaping Gen Z’s Snack and Beverage Consumption
Gen Z has a sweet tooth and a penchant for childhood flavours, but they increasingly demand healthy ingredients, according to major restaurants and suppliers. The…
View More The Forces Shaping Gen Z’s Snack and Beverage Consumption
Voyage Foods Introduces “Bean-Free Coffee” in B2B Channels
Voyage Foods, a dynamic American-based startup in the Bay Area, has launched its innovative “bean-free coffee,” crafted from chickpeas and rice hulls, targeting wholesale customers…
View More Voyage Foods Introduces “Bean-Free Coffee” in B2B Channels
Hydration Gets a Star Player: Lionel Messi Joins Gatorade’s Rival, MAS
As summer heats up, consumers looking for a refreshing drink now have a new option from one of the world’s highest-paid athletes. Argentinian soccer star…
View More Hydration Gets a Star Player: Lionel Messi Joins Gatorade’s Rival, MAS
Coca-Cola in Challenger Mode in India’s Competitive Beverage Market
Despite being the world’s largest beverage company with a valuation of $106 billion, Coca-Cola continues to see itself as a challenger brand in India, striving…
View More Coca-Cola in Challenger Mode in India’s Competitive Beverage Market