Reliance Industries is set to take its Campa Cola brand to the Middle East, marking its first international foray. The rollout begins in Bahrain, with…
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Category: Beverages
Wagh Bakri Tea to Invest Rs. 100 Crore in New Manufacturing Unit in Gujarat
Expansion to Boost Instant Tea Production and Storage Capacity by 2025 Wagh Bakri Tea Group, one of India’s leading tea brands, is set to invest…
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Nestlé Launches Hunger-Suppressing Drink Targeting GLP-1 Trends
Nestlé has introduced a new pre-meal beverage under its Boost brand designed to suppress hunger and promote the body’s natural production of the hormone GLP-1.…
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Reliance Consumer Products Enters Rehydration Category with ‘RasKik’
Reliance Consumer Products Ltd (RCPL) has announced its entry into the rehydration beverage market with the launch of ‘RasKik,’ a master brand for juices and…
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Campa, Coke & Pepsi Uncork Big Expansion Plans in Battle for Dominance
The competition in India’s soft drinks market is heating up as major players Coca-Cola, PepsiCo, and Campa-owner Reliance prepare for an aggressive summer season with…
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Nestlé Launches Hunger-Suppressing Drink to Support GLP-1 Production
Global food giant Nestlé has introduced a new pre-meal beverage under its Boost brand, designed to suppress hunger and promote the body’s natural production of…
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Tea Officially Recognized as a “Healthy” Beverage by U.S. FDA; ITA Welcomes Global Boost for Indian Tea
The Indian Tea Association (ITA) has welcomed the recent recognition of tea as a “healthy” beverage by the U.S. Food and Drug Administration (FDA). This…
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Indian Beverage Association Calls Taxation a “Bottleneck at All Levels”
The Indian Beverage Association (IBA) has raised concerns about the potential Goods and Services Tax (GST) rate hike on aerated drinks, currently taxed at 40% (28% GST…
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Saudi Arabia Unveils Milaf Cola: The World’s First Date-Based Soft Drink
In a groundbreaking move, Saudi Arabia has launched Milaf Cola, the world’s first soft drink made exclusively from dates. Developed by Thurath Al-Madina, a subsidiary of the…
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GoM Proposes 35% GST on Aerated Drink
The Group of Ministers (GoM) on GST rate rationalization has proposed increasing the tax rate on aerated beverages to 35% from the existing 28%. The…
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