Despite being the world’s largest beverage company with a valuation of $106 billion, Coca-Cola continues to see itself as a challenger brand in India, striving…
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Category: Beverages
Over 50% of Indian Households Now Consuming Soft Drinks, Expected to Surge with Rising Temperatures: Report
The latest Kantar FMCG pulse report reveals that more than half of Indian households have significantly increased their consumption of bottled soft drinks over the…
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Western Manipulation of an Indian Cultural Beverage -Chai
The term “chai tea” is a prime example of how language, culture, and history converge in nuanced ways, often sparking debates about cultural appropriation, historical…
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Burma Burma Introduces Refreshing Bubble Tea Selection
Beat the scorching heat with Burma Burma’s all-new bubble tea selection, offering a refreshing escape with delightful flavours. This new lineup features 14 bubble teas…
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The journey of food juice processing from the orchards to your table
The process of fruit juice production is intricate and fascinating, enabling us to enjoy fresh fruit products year-round, even in the off-season. In India, a…
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Coca-Cola Bottles the Vibrancy of Africa with New Wozzaah Creation
Coca-Cola has unveiled its latest flavour from the Creations platform: Coca-Cola Wozzaah Zero Sugar. Designed to celebrate the vibrancy and dynamism of the African continent,…
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Parle Agro Launches ‘Dhishoom’ Jeera Masala Drink Nationwide
Parle Agro, renowned for its innovative beverages, has introduced Dhishoom, a jeera masala-flavoured carbonated drink, across India. Originally launched in 2012 and available in rural…
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Plant-based Food Industry Urges FSSAI to Relax ‘Milk’ Labelling Rules for Dairy Alternatives
The Plant-Based Foods Industry Association (PBFIA) has called on the Food Safety and Standards Authority of India (FSSAI) to ease restrictions on the use of…
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Breakthrough in Plant-Based Milk: Introducing 2D Printing
The frontier of plant-based innovation sees a remarkable leap forward with the advent of 2D-printed oat milk, a revolutionary concept pioneered by German food brand…
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Gauri Khan collaborates with Bisleri to introduce an exclusive label for Vedica’s Himalayan Sparkling Water
Bisleri International joins forces with renowned designer Gauri Khan to unveil a distinctive limited-edition label for Vedica’s Himalayan Sparkling Water. This partnership signifies a blend…
View More Gauri Khan collaborates with Bisleri to introduce an exclusive label for Vedica’s Himalayan Sparkling Water