PepsiCo and Unilever have launched Pure Leaf Zero Sugar Sweet Tea, marking their foray into the zero-sugar sweet tea segment. The joint venture, Pepsi Lipton…
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Category: Beverages
Parle Agro starts campaign to elevate moments with Appy Fizz
Parle Agro has intensified its efforts to revitalize its iconic sparkling beverage, Appy Fizz, with the launch of an electrifying 360-degree multimedia campaign. The latest…
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Mother’s Recipe introduces a nostalgic treat for the summer season: Summerwala Sharbat
Mother’s Recipe, the renowned Indian food brand, proudly announces the launch of its latest offering, Summerwala Sharbat. With a commitment to instilling nostalgia in its…
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PepsiCo Secures Exclusive Beverage Deal with Subway, Ousting Coca-Cola
PepsiCo Inc. has sealed an exclusive agreement to supply beverages to all Subway sandwich outlets, displacing its long-standing rival, Coca-Cola Co. Under the terms of…
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HUL Collaborates with Tea Research Association to Combat Climate Challenges in Tea Sector
Hindustan Unilever Limited (HUL), a key player in the tea industry with brands like Brooke Bond Red Label, Taj Mahal, and Taaza, has forged a…
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Michelle Obama’s Plezi Nutrition brings Healthier Fizzy Fruit Drink for Tweens and Teens
Michelle Obama’s Plezi Nutrition has introduced a new carbonated fruit drink aimed at enticing tweens and teens away from sugary beverages towards healthier options. The…
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Global Tea Oversupply Threatens Indian Prices and Exports, Warns Industry
The oversupply in global tea markets is poised to negatively impact Indian tea prices and exports. Industry experts have cautioned that the excess tea stockpiled…
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68% of retailers report that cold drinks from national FMCG brands outsell those from local brands
As temperatures soar across cities in India, both FMCG giants and local kiranas are scrambling to stock up on summer-centric goods. According to a recent…
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RCP set to introduce Sri Lanka’s Elephant House beverage brand to Indian market
Reliance Consumer Products, the FMCG arm of Reliance Retail, has announced its partnership with Sri Lanka’s Elephant House beverage company to introduce the brand to…
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Coca-Cola plans capacity expansion in India following strong growth
Coca-Cola has announced its intention to reinvest a significant portion of its capital investment into expanding capacity in India. The beverage giant highlighted the substantial…
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