Gatorade, a leading sports drink brand owned by PepsiCo, has launched its latest product aimed at a wider consumer base beyond athletes. The new offering,…
View More PepsiCo’s Gatorade Launches New Hydration Powder for Everyday Use
Category: Beverages
Tropicana Unveils Refreshers Line, Aims to Extend Summer with New Juice Drinks
Tropicana is keeping the summer spirit alive with the launch of its latest product line, Tropicana Refreshers. The new juice drinks, made with real fruit…
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Oreo and Coca-Cola Collaborate on Limited-Edition Cookie and Beverage Launch
Oreo and Coca-Cola have teamed up to create two limited-edition products that merge the iconic flavours of both brands: the Oreo Coca-Cola Sandwich Cookie and…
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Roastea Launches Fifth On-the-Go Outlet at Dehradun’s Jolly Grant Airport
Omni-channel beverage brand Roastea has expanded its presence into Northern India with the launch of its first outlet in Dehradun, located at Jolly Grant Airport.…
View More Roastea Launches Fifth On-the-Go Outlet at Dehradun’s Jolly Grant Airport
The Forces Shaping Gen Z’s Snack and Beverage Consumption
Gen Z has a sweet tooth and a penchant for childhood flavours, but they increasingly demand healthy ingredients, according to major restaurants and suppliers. The…
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Voyage Foods Introduces “Bean-Free Coffee” in B2B Channels
Voyage Foods, a dynamic American-based startup in the Bay Area, has launched its innovative “bean-free coffee,” crafted from chickpeas and rice hulls, targeting wholesale customers…
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Hydration Gets a Star Player: Lionel Messi Joins Gatorade’s Rival, MAS
As summer heats up, consumers looking for a refreshing drink now have a new option from one of the world’s highest-paid athletes. Argentinian soccer star…
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Coca-Cola in Challenger Mode in India’s Competitive Beverage Market
Despite being the world’s largest beverage company with a valuation of $106 billion, Coca-Cola continues to see itself as a challenger brand in India, striving…
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Over 50% of Indian Households Now Consuming Soft Drinks, Expected to Surge with Rising Temperatures: Report
The latest Kantar FMCG pulse report reveals that more than half of Indian households have significantly increased their consumption of bottled soft drinks over the…
View More Over 50% of Indian Households Now Consuming Soft Drinks, Expected to Surge with Rising Temperatures: Report
Western Manipulation of an Indian Cultural Beverage -Chai
The term “chai tea” is a prime example of how language, culture, and history converge in nuanced ways, often sparking debates about cultural appropriation, historical…
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