India’s beverage industry, grappling with a 40% GST on carbonated drinks, urges for tax rationalization to boost innovation, job creation, and investments. Stakeholders highlight the…
View More 40% Tax on Carbonated Beverages Stifles Innovation, Claims Indian Beverage Association’s JP Meena
Reliance Consumer Products has reintroduced the iconic Campa Cola, aiming to disrupt the decades-long dominance of Coca-Cola and PepsiCo in India’s soft drink market. Known…
View More The stage is set for a new cola war in India
A cola price war is heating up as Reliance Consumer Products (RCPL) expands its Campa soft drinks range at half the price of Coca-Cola and…
View More Reliance Intensifies Cola Price War with Campa Expansion
Gatorade, a leading sports drink brand owned by PepsiCo, has launched its latest product aimed at a wider consumer base beyond athletes. The new offering,…
View More PepsiCo’s Gatorade Launches New Hydration Powder for Everyday Use
Tropicana is keeping the summer spirit alive with the launch of its latest product line, Tropicana Refreshers. The new juice drinks, made with real fruit…
View More Tropicana Unveils Refreshers Line, Aims to Extend Summer with New Juice Drinks
Oreo and Coca-Cola have teamed up to create two limited-edition products that merge the iconic flavours of both brands: the Oreo Coca-Cola Sandwich Cookie and…
View More Oreo and Coca-Cola Collaborate on Limited-Edition Cookie and Beverage Launch
Omni-channel beverage brand Roastea has expanded its presence into Northern India with the launch of its first outlet in Dehradun, located at Jolly Grant Airport.…
View More Roastea Launches Fifth On-the-Go Outlet at Dehradun’s Jolly Grant Airport
Gen Z has a sweet tooth and a penchant for childhood flavours, but they increasingly demand healthy ingredients, according to major restaurants and suppliers. The…
View More The Forces Shaping Gen Z’s Snack and Beverage Consumption
Voyage Foods, a dynamic American-based startup in the Bay Area, has launched its innovative “bean-free coffee,” crafted from chickpeas and rice hulls, targeting wholesale customers…
View More Voyage Foods Introduces “Bean-Free Coffee” in B2B Channels
As summer heats up, consumers looking for a refreshing drink now have a new option from one of the world’s highest-paid athletes. Argentinian soccer star…
View More Hydration Gets a Star Player: Lionel Messi Joins Gatorade’s Rival, MAS