Reliance Consumer Products (RCPL), has secured the India rights for the premium juice brand Sun Crush from Ceylon Beverage International, owned by former Sri Lankan…
View More Reliance Consumer Launches Sun Crush Juice in India, Intensifies Beverage Market Rivalry
In a significant ruling, the Gauhati High Court has directed that fruit-based carbonated drinks be taxed at a lower 12% GST rate instead of the…
View More Gauhati HC Lowers GST on Fruit-Based Fizzy Drinks to 12%
A fierce price war is shaking up India’s beverage industry as Reliance Consumer Products’ aggressive ₹10 pricing for Campa Cola and its new energy drinks…
View More Reliance Sparks Cola Price War, Beverage Brands Respond with Discounts
The demand for low-sugar and no-sugar beverages in India surged in 2024, with sales doubling to reach ₹700-750 crore. These healthier drink alternatives now account…
View More India Embraces Low-Sugar Revolution as Beverage Market Shifts
Coca-Cola has officially entered the booming prebiotic soda market with the launch of Simply Pop, a functional beverage designed to support gut health and immunity. The…
View More Coca-Cola Enters Prebiotic Soda Market with Simply Pop
In a major move set to intensify competition in India’s cola market, Reliance Consumer Products Ltd. (RCPL)-owned Campa has secured the co-presenting sponsorship rights for…
View More Reliance’s Campa Bags Rs. 200 Crore IPL Sponsorship, Rekindling Cola Wars
Coca-Cola’s homegrown mango drink, Maaza, has crossed the billion-dollar sales mark in 2024, making it the company’s 30th billion-dollar brand globally. The Atlanta-based beverage giant…
View More Maaza Joins Billion-Dollar Club as Coca-Cola’s 30th Global Brand
Kraft Heinz is reintroducing single-serve bottles for its Capri Sun juice brand for the first time in two decades. The 12-ounce resealable bottles, which hold…
View More Kraft Heinz Reintroduces Capri Sun Bottles, Expanding On-the-Go Options
Reliance Consumer Products Ltd (RCPL) has joined hands with former Sri Lankan cricketer Muttiah Muralitharan to introduce a new sports drink, Spinner, in India. The…
View More Reliance Partners with Muttiah Muralitharan to Launch Spinner Sports Drink
Coca-Cola’s global president and chief financial officer, John Murphy, has acknowledged the growing competition in India’s beverage market, highlighting the impact of local brands such…
View More Coca-Cola Acknowledges Competition from Campa, Emphasizes Need for Adaptation