Reliance Consumer Products Ltd (RCPL) has announced its entry into the rehydration beverage market with the launch of ‘RasKik,’ a master brand for juices and…
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Category: Beverages
Campa, Coke & Pepsi Uncork Big Expansion Plans in Battle for Dominance
The competition in India’s soft drinks market is heating up as major players Coca-Cola, PepsiCo, and Campa-owner Reliance prepare for an aggressive summer season with…
View More Campa, Coke & Pepsi Uncork Big Expansion Plans in Battle for Dominance
Nestlé Launches Hunger-Suppressing Drink to Support GLP-1 Production
Global food giant Nestlé has introduced a new pre-meal beverage under its Boost brand, designed to suppress hunger and promote the body’s natural production of…
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Tea Officially Recognized as a “Healthy” Beverage by U.S. FDA; ITA Welcomes Global Boost for Indian Tea
The Indian Tea Association (ITA) has welcomed the recent recognition of tea as a “healthy” beverage by the U.S. Food and Drug Administration (FDA). This…
View More Tea Officially Recognized as a “Healthy” Beverage by U.S. FDA; ITA Welcomes Global Boost for Indian Tea
Indian Beverage Association Calls Taxation a “Bottleneck at All Levels”
The Indian Beverage Association (IBA) has raised concerns about the potential Goods and Services Tax (GST) rate hike on aerated drinks, currently taxed at 40% (28% GST…
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Saudi Arabia Unveils Milaf Cola: The World’s First Date-Based Soft Drink
In a groundbreaking move, Saudi Arabia has launched Milaf Cola, the world’s first soft drink made exclusively from dates. Developed by Thurath Al-Madina, a subsidiary of the…
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GoM Proposes 35% GST on Aerated Drink
The Group of Ministers (GoM) on GST rate rationalization has proposed increasing the tax rate on aerated beverages to 35% from the existing 28%. The…
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‘Sin Tax’ on Sparkling Drinks Hits Parle Agro’s Profits, Says Joint MD
Nadia Chauhan, Joint Managing Director at Parle Agro, attributed an 87% year-on-year decline in the company’s net profit for FY24 to the imposition of a…
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Coca-Cola Launches New Tropical Holiday Flavors for a Limited Time
Coca-Cola is spicing up the season with its latest Tropical Holiday Freestyle Flavors, now available at Coca-Cola Freestyle machines nationwide. The Atlanta-based beverage giant, known…
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Danone Enters Energy Coffee Market with STōK Cold Brew Energy
Danone is tapping into the growing demand for functional beverages by blending the worlds of coffee and energy drinks. The company’s popular brand, STōK Cold…
View More Danone Enters Energy Coffee Market with STōK Cold Brew Energy