Category: Beverages

Liquid I.V. has expanded its hydration portfolio in India with the launch of Liquid I.V. Sugar-Free. Introduced by Hindustan Unilever Limited, the new product marks…

View More Liquid I.V. Launches Sugar-Free Hydration Range in India

PepsiCo India has expanded its presence in the country’s rapidly growing energy drinks market with the launch of Adrenaline Rush, a new premium energy drink…

View More PepsiCo Expands Energy Drinks Portfolio with Launch of Adrenaline Rush in India

PepsiCo India has expanded its energy drink portfolio with the launch of Sting Classic Kick, a new flavour aimed at consumers seeking bold taste experiences…

View More Sting Energy Unveils ‘Classic Kick’ to Broaden Its Flavour Portfolio

ITC Foods has expanded its beverage portfolio with the launch of Sunfeast Breakfast Smoothie, a ready-to-drink offering aimed at consumers seeking convenient and nutritious breakfast…

View More ITC Foods Enters On-the-Go Nutrition Segment with Sunfeast Breakfast Smoothie

India’s summer beverage market is undergoing a major transformation as consumers move beyond traditional soft drinks and increasingly choose beverages based on lifestyle, health preferences,…

View More From Cola Wars to Culture Wars: India’s Summer Beverage Market Gets a Gen Z Makeover

The intensifying competition between Reliance Consumer Products’ Campa Cola, The Coca-Cola Company and PepsiCo is creating an unexpected beneficiary in India’s beverage market — commercial…

View More Cola War Between Campa, Coke and Pepsi Sparks Refrigerator Boom in India

As competition heats up in the fast-food beverage space, Sonic Drive-In is rolling out a refreshing new lineup aimed at challenging rivals like Taco Bell…

View More Sonic Freezes the Competition with 4 New Summer Refreshers

CLEAR Premium Water has unveiled a new brand campaign titled “Pani Ho To Clear”, featuring actor and brand ambassador Hrithik Roshan, as the company sharpens…

View More CLEAR Premium Water Launches New Campaign with Hrithik Roshan, Highlights Fight Against Duplicate Bottled Water

What began as a supply headache has now fizzed into one of India’s quirkiest social trends: Diet Coke-themed parties are suddenly the hottest invite in…

View More From Soft Drink to Status Symbol: India’s “Diet Coke Disco” Craze Pops Off Amid Shortage

PepsiCo is accelerating its pivot towards healthier beverage options in India, with plans to transition almost its entire drinks portfolio to zero-sugar or low-calorie variants,…

View More PepsiCo Eyes Near-Total Shift to Zero-Sugar Drinks, Steps Up Digital Play for India Growth