According to PepsiCo’s largest franchise bottler- Varun Beverages Ltd (VBL)- The Indian soft drink market is expected to see significant growth as consumption is anticipated…
View More Indian soft drink market to experience significant growth: PepsiCo bottler Varun BeveragesCategory: Beverages
Campa-Cola instigates price war with Pepsi and Coca-Cola this summer
The Campa Cola with its price ₹15 lower than Coca-Cola and PepsiCo across five different pack sizes have instigated the possibility of an antagonistic price…
View More Campa-Cola instigates price war with Pepsi and Coca-Cola this summerCampa is back! Reliance launches an iconic beverage brand
Reliance Consumer Products Limited (RCPL), the FMCG arm and a wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), has launched the iconic beverage brand, Campa.…
View More Campa is back! Reliance launches an iconic beverage brandIndia has had the “strongest year ever”: John Murphy, Coca-Cola Global Chief
John Murphy, Coca-Cola’s global president, and the chief financial officer stated during the company’s presentation at the recent Consumer Analyst Group of New York (CAGNY)…
View More India has had the “strongest year ever”: John Murphy, Coca-Cola Global ChiefParle Agro launches ‘SMOODH Fruit Smoothies
Parle Agro, a leader in beverage sector innovation, has introduced SMOODH Fruit Smoothies, a new ground-breaking product under their dairy brand, SMOODH. The brand-new product…
View More Parle Agro launches ‘SMOODH Fruit SmoothiesRanveer Singh joins Pepsi as a brand ambassador
PepsiCo has named actor Ranveer Singh as its brand ambassador and launched a new campaign aimed at younger consumers as it prepares for a long…
View More Ranveer Singh joins Pepsi as a brand ambassadorCoca-Cola will use ChatGPT and other AI tools to develop marketing strategies
Beverage giant The Coca-Cola Company plans to augment its marketing through leading-edge AI, along with exploring ways to improve business operations and capabilities, as it…
View More Coca-Cola will use ChatGPT and other AI tools to develop marketing strategiesTiger Shroff is the face of a new Coca-Cola Zero Sugar advertisement
Shroff, according to Coca-Cola, will help the brand build recognition among young people and millennials in India. The Coca-Cola Zero Sugar brand, which is owned…
View More Tiger Shroff is the face of a new Coca-Cola Zero Sugar advertisementBisleri International sets up its first overseas operations in UAE
Bisleri is one of India’s leading bottled mineral water brands that is crossing borders. It has set up its first overseas operations in the UAE.…
View More Bisleri International sets up its first overseas operations in UAEJust in time for Spring, a limited-edition Marshmallow Coke is available in stores
The USA 2021 Internet-shattering collaboration between Pepsi and Peeps is back, and the marshmallow-flavoured cola is officially on sale in stores for the first time…
View More Just in time for Spring, a limited-edition Marshmallow Coke is available in stores