The brand known for being poured out of its yellow packet into beverages is now creating drinks of its own. Low-calorie sweetener Splenda has launched zero-calorie…
View More Splenda splashes into the drink mix
Category: Beverages
Nescafe has considerable opportunity for innovation and premiumization in India: Nestle
Nescafe has a “huge opportunity” for innovation and premiumization in India, as it is one of the fastest-growing markets. This is because cafe culture is…
View More Nescafe has considerable opportunity for innovation and premiumization in India: Nestle
Mirinda launches its new look globally to attract Gen-Z customers
Mirinda has come out as a powerful new global brand with the tagline ‘There’s no flavour like your flavour, alongside a playful new visual identity…
View More Mirinda launches its new look globally to attract Gen-Z customers
Sunfeast launches Smoothies made with milk and real fruits
ITC Ltd.’s Sunfeast now passes the World of Smoothies from planes down to homes in Reliance stores with new exciting flavours, including mango, strawberry, litchi, and…
View More Sunfeast launches Smoothies made with milk and real fruits
CAIT demands reducing GST on beverages
The Confederation of All India Traders (CAIT) is demanding a lowering of the GST rate on beverages from 28 per cent, which comes to 40…
View More CAIT demands reducing GST on beverages
ITC’s B Natural Juices & Beverages launches Fruits ‘N Bits
ITC’s B Natural Juices & Beverages has yet brought another delightful offering: Fruits ‘N Bits, a perfect fruit beverage infused with the goodness of real…
View More ITC’s B Natural Juices & Beverages launches Fruits ‘N Bits
Coca-Cola stops production at a franchised bottling plant in Uttar Pradesh
Although the “information received” was not about the Coca-Cola brand itself, the company has frozen the production of soft drinks at a franchisee-owned bottling plant…
View More Coca-Cola stops production at a franchised bottling plant in Uttar PradeshReliance and Udaan join hands for pan-India distribution of Campa
Reliance Consumer Products (RCPL) has joined hands with B2B e-commerce platform Udaan for pan-India distribution of its newly acquired beverage brand Campa across kirana stores.…
View More Reliance and Udaan join hands for pan-India distribution of CampaBetter Juice develops a process to reduce the sugar content in berry fruit juices
FoodTech start-up Better Juice, Ltd., in partnership with the GEA Group, one of the largest suppliers of food processing technology, has become successful in completing…
View More Better Juice develops a process to reduce the sugar content in berry fruit juicesEthnic beverage brand Xotik’s Jeeru repositioned, rebranded, and renamed to ‘J.’
Xotik Frujus Private Limited (XFPL), a Mumbai-based beverage company, is rebranding and repositioning its popular jeera brand Jeeru as ‘J.’. The basic plan is to…
View More Ethnic beverage brand Xotik’s Jeeru repositioned, rebranded, and renamed to ‘J.’