Coca-Cola India is planning to elevate the reach of its brands to consumers across India and, in this regard, has joined hands with Adani Group…
View More Coca-Cola India partners with Adani Digital Labs for product sampling and consumer insightsCategory: Beverages
Nestlé’s Nespresso coffee to bring home compostable paper-based capsules
Food and beverage giants are gradually changing their packaging materials or using less of them to reduce their environmental footprint and appease consumers who take…
View More Nestlé’s Nespresso coffee to bring home compostable paper-based capsulesAmul becomes sponsor for Portugal & Argentina football teams till 2023 end
Amul is a brand that is quite active with creatives and is a part of developments in the world of sports. The 2022 FIFA World…
View More Amul becomes sponsor for Portugal & Argentina football teams till 2023 endPepsiCo is now the official beverage partner of the Qatar Football Association
Pepsi unveiled a new cola with the flavour ‘Annabi Grape’ to commemorate the collaboration. The Qatar Football Association (QFA) and PepsiCo, the region’s leading food…
View More PepsiCo is now the official beverage partner of the Qatar Football AssociationSmall tea growers have the power to shape the tea industry’s future: Piyush Goyal
Piyush Goyal, the Union Minister of Commerce and Industry, while addressing the Indian Tea Association’s (ITA) International Small Tea Growers’ Convention, indicated that the small…
View More Small tea growers have the power to shape the tea industry’s future: Piyush GoyalUnilever India lowers pricing due to lower commodity costs and better localization
The company’s India unit, Hindustan Unilever Limited (HUL), has ascribed the move to lower tea prices to its successful ‘Winning in Many Indias’ business model…
View More Unilever India lowers pricing due to lower commodity costs and better localizationMaaza may become a billion-dollar brand by around 2024
Coca-Cola India anticipates that its homegrown juice brand Maaza may become a billion-dollar brand by around 2024, following two of its other products, Thums Up…
View More Maaza may become a billion-dollar brand by around 2024Sprite grows to become billion-dollar brand in India
So, Sprite has grown to become a billion-dollar brand in the Indian market, driven by locally adapted, occasion-based marketing campaigns and screen time. Sprite is…
View More Sprite grows to become billion-dollar brand in IndiaNestlé’s Blue Bottle pushes its way into instant coffee segment
According to a release, Blue Bottle Coffee, which is majority owned by Nestlé, is launching an instant espresso that will allow consumers to prepare luxury…
View More Nestlé’s Blue Bottle pushes its way into instant coffee segmentCoca-Cola reformulates and Freestyles its way to new drink offerings
A long row of beverage tastings lined the Coca-Cola counter, with sips of Coconut Lime Vitamin Water, Flat White Costa Coffee from a can and…
View More Coca-Cola reformulates and Freestyles its way to new drink offerings