May 23, 2021 Journey of India’s favourite drink for children Many of Indians especially children have grown up hearing this famous ad of the 80s.…
View More I love you Rasna!Category: Beverages
PepsiCo brings functional sparkling water called Soulboost
May 11, 2021 PepsiCo is launching Soulboost, an enhanced sparkling water beverage made with real juice and functional ingredients. The beverage comes in two varieties: Blueberry…
View More PepsiCo brings functional sparkling water called SoulboostSociety Tea introduces Haldi Doodh mix, tapping the health food and beverage category
May 6, 2021 With the second wave of the coronavirus pandemic driving up the healthy lifestyle and consuming beverages and foods that are immunity booster.…
View More Society Tea introduces Haldi Doodh mix, tapping the health food and beverage categoryRasna becomes flavour ingredient for cakes, cookies and jellies
May 5, 2021 Rasna is intensifying its usage and involvement in the kitchen this year. It has collaborated with chef influencers like Bharatz Kitchen, Kanak Khathuria…
View More Rasna becomes flavour ingredient for cakes, cookies and jelliesCoca Cola India commits Rs. 50 crore funds to facilitate COVID-19 vaccination and give safety kits
April 30, 2021 Coca Cola India has dedicated Rs. 50 crore funds towards helping the COVID-19 vaccination facilitation and providing safety kits among others, which…
View More Coca Cola India commits Rs. 50 crore funds to facilitate COVID-19 vaccination and give safety kitsPepsi reformulates recipe in India, goes low on sugar
April 22, 2021 PepsiCo will make its prized carbonated drink Pepsi less sweet and fizzier, changing its formulation for the first time in India and this move…
View More Pepsi reformulates recipe in India, goes low on sugarCoca Cola keeps its strategic investment in India intact despite surge in covid cases
April 22, 2021 Strategic investment by Coca-Cola to build a long term presence in India is intact. According to the President of Coca-Cola India and southwest Asia, Sanket Ray,…
View More Coca Cola keeps its strategic investment in India intact despite surge in covid casesPuneet Das becomes the new president of the food and beverage wing of TCP
April 16, 2021 Tata Consumer Products (TCP), the food and beverage wing of Tata Group has made Puneet Das the company’s new president – packaged…
View More Puneet Das becomes the new president of the food and beverage wing of TCPFood companies now to label packaged fruit juices as ‘sweetened fruit juices’: BIS
April 14, 2021 In its latest specification, the Bureau of Indian Standards (BIS), has declared that in order to use its certification, food companies will…
View More Food companies now to label packaged fruit juices as ‘sweetened fruit juices’: BISParle Agro to spend 240 crores to beat this summer season
Since 2019, all the beverage companies have increased their marketing budget. After such a big disaster in the past pandemic year 2019 -20, 2021 is…
View More Parle Agro to spend 240 crores to beat this summer season