Coca-Cola and PepsiCo, long synonymous with traditional soft drinks in quick-service restaurants, are betting big on “dirty sodas” as consumer tastes shift toward premium, customizable…
View More Coke and Pepsi Bet on ‘Dirty Sodas’ to Capture Gen Z and Boost Restaurant Sales
Drix has unveiled its first line of prebiotic sodas, signaling a major shift in India’s beverage landscape. The launch marks the brand’s entry into the…
View More Drix Redefines Soda with India’s First Prebiotic Line
High Coffee Prices Stir Demand for Bean-Free Alternatives amid Climate and Tariff Pressures Coffee drinkers worldwide may soon be sipping a new kind of brew—not…
View More Bean-Free Brews Perk Up as Coffee Prices Climb
Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Retail Ventures, is in advanced negotiations to acquire a majority stake in Shunya, the zero-sugar, herb-infused…
View More Reliance Eyes Majority Stake in Shunya to Tap Zero-Sugar Beverage Boom
Homegrown beverage brand Lahori Zeera is gearing up for a major leap in production, distribution, and product innovation — all part of its bold bid to become…
View More Lahori Zeera Charts Thums Up-Sized Ambitions with ₹175 Cr Expansion and New Flavours
Once the quiet centerpiece of Japanese tea ceremonies, matcha, the vibrant green powdered tea, has become a global obsession — and India is no exception.…
View More Matcha Mania: The Japanese Green Tea Taking Over the World — and now, India Too
Functional beverage brand Evocus, best known for its black alkaline water, has made its foray into the ready-to-drink sports hydration category with the launch of…
View More Evocus Enters Sports Hydration Market with New Electrolyte Drink
To rejuvenate its flagship cola, PepsiCo is launching a prebiotic version of Pepsi this fall, targeting health-conscious consumers and fans of functional beverages. The new…
View More PepsiCo Unveils Prebiotic Pepsi to Woo Health-Conscious Consumers
Coca-Cola has announced it will launch a version of its signature cola sweetened with. cane sugar this fall, offering American consumers an alternative to its…
View More Coca-Cola to Roll out Cane Sugar Version of Classic Cola
India’s tea exports grew by 2.85% in the financial year 2024-25, reaching 257.88 million kilograms, up from 250.73 million kilograms in the previous year, according…
View More India’s Tea Exports Rise 2.85% in FY25, North India Drives Growth amid Southern Decline