Coca-Cola India, along with bottling partners Moon Beverages and Kandhari Global Beverages, has stepped up support for Delhi’s kirana stores through its Locally Yours campaign.…
View More Coca-Cola India Expands Cooling and Digital Support for Kirana Stores in Delhi
Adhira & Appa Coffee, a fast-emerging café brand, has unveiled an ambitious pan-India expansion plan with a target of launching 50+ outlets by the end…
View More Adhira & Appa Coffee Charts Aggressive Pan-India Expansion with 50+ Outlets by FY25-End
Flavor and ingredient supplier T. Hasegawa has launched a new technology designed to help beverage makers preserve natural citrus flavors for longer, addressing one of…
View More T. Hasegawa Unveils ‘Hasecitrus’ Technology to Extend Shelf Life of Natural Citrus Beverages
The Water Quality India Association (WQIA) has urged the finance ministry to reduce GST on water purifiers, filters, and related services from 18% to 5%,…
View More Water Purifier Industry Seeks GST Cut to 5%, Flags Public Health and Affordability Concerns
PepsiCo, one of the world’s largest beverage companies, has announced a significant restructuring of its drinks portfolio, discontinued nine products and shifted 21 others to…
View More PepsiCo Reshapes Portfolio: Nine Drinks Discontinued, 21 Moved to ‘Limited Time’ Shelf
Sprite has introduced a refreshing new mealtime ritual with the launch of its latest campaign, ‘Spicy ko de Sprite ka Tadka’. Designed around a fizzy…
View More Sprite Adds a Spark with New ‘Spicy ko de Sprite ka Tadka’ Campaign
The Indian Beverage Association (IBA), representing companies such as Coca-Cola, PepsiCo, and Reliance Consumer Products, has urged the finance ministry to adopt a sugar-based taxation…
View More Beverage Industry Seeks Sugar-Based Taxation, Calls Current 40% Levy ‘Unfair’
Coca-Cola is considering selling its British coffee chain Costa Coffee and has engaged investment bank Lazard to review strategic options, according to a Sky News…
View More Coca-Cola Weighs Sale of Costa Coffee, Hires Lazard to Explore Options
Coca-Cola and PepsiCo, long synonymous with traditional soft drinks in quick-service restaurants, are betting big on “dirty sodas” as consumer tastes shift toward premium, customizable…
View More Coke and Pepsi Bet on ‘Dirty Sodas’ to Capture Gen Z and Boost Restaurant Sales
Drix has unveiled its first line of prebiotic sodas, signaling a major shift in India’s beverage landscape. The launch marks the brand’s entry into the…
View More Drix Redefines Soda with India’s First Prebiotic Line