Haldiram’s, a prominent Indian snack brand, is gearing up for a substantial 20–25% boost in festive season sales compared to the previous year, according to…
View More Haldiram’s aims for a strong 20–25% surge in festive sales amid economic challenges
Small regional FMCG players are staging a comeback, significantly impacting the market shares of major companies, including HUL, Godrej Consumer Products Ltd. (GCPL), Marico, Britannia,…
View More FMCG Market Dynamics Shift as Small Players Stage a Strong Comeback
To meet the escalating demand in the region, Dabur is all set to establish a state-of-the-art factory in South India within the next year. CEO…
View More Dabur Plans for New Manufacturing Unit in South India with Portfolio Expansion
In a bid to outpace the growing competition in India’s coffee cafe chain market, Starbucks is strategically focusing on rapid expansion and affordability. According to…
View More Starbucks is going for Expansion and Affordability Strategies to Outshine competitors in India
SLMG Beverages, a bottling partner of Coca-Cola in India, has opened a new factory in Amethi, Uttar Pradesh. They plan to invest Rs. 700 crores…
View More Coca-Cola India bottling partner SLMG Beverages opens a new facility in Amethi
FMCG major Britannia Industries has sounded an alarm regarding evident signs of an economic slowdown in rural areas. The company posted a 19% year-on-year (YoY)…
View More Britannia is Concerned about Rural Economic Slowdown
In a recent report by packaging giant Tetra Pak, it was found that a substantial majority, accounting for 54% of consumers, are willing to take…
View More Tetra Pak’s 2023 Nutrition Index Reveals: Over Half of Consumers Prioritize Sustainability in Food Purchases
Yu, a popular Indian consumer food brand, has launched its latest marketing campaign, “Rise & Conquer,” featuring Hardik Pandya as its ambassador. The campaign features…
View More Yu’s High-Decibel Marketing Campaign Featuring Hardik Pandya Takes Off for the World Cup
Veeba, a condiment and sauce brand, is set to surpass the Rs. 1000 crore revenue mark in the Indian market this fiscal year. Founded in…
View More Veeba Elevates Its Marketing Game from MasterChef to the World Cup
Private equity firm BanyanTree Growth Capital, the owner of the renowned food and beverage brand Nirula’s, has successfully acquired ‘Angels in My Kitchen,’ a confectionery…
View More Nirula’s Owner Expands Portfolio with Acquisition of Delhi-based Confectionary Chain ‘Angels in My Kitchen’