Mother Dairy Ice Cream, which stands for outstanding flavour and quality, is about to launch a new ice cream campaign called #MotherPromise, which will target…
View More Mother Dairy launches new ice cream ad designed by Ogilvy IndiaCategory: Ice Cream
Baskin-Robbins plans to expand its footprint with 100 more ice cream parlours in FY24
Baskin-Robbins has plans to add around 100 parlours in the current fiscal year, expanding its network further, as the company is looking for double-digit growth…
View More Baskin-Robbins plans to expand its footprint with 100 more ice cream parlours in FY24The demand for ice cream remains undaunted in spite of rising milk prices
Although the milk price is on a constant rise, the demand for ice cream remains undaunted in spite of increasing milk prices, why? Because the…
View More The demand for ice cream remains undaunted in spite of rising milk pricesArtisanal ice cream market lines $100 billion, consumers ready to pay premium
According to Market Research Future (MRF), the artisanal ice cream business, which was estimated at $63.6 billion in 2022, will expand to $95.8 billion by…
View More Artisanal ice cream market lines $100 billion, consumers ready to pay premiumKeventers to focus on non-dairy and ice cream portfolio; eyes 10% sales
Milkshake brand Keventers is eyeing a 10 percent rise in its same-store sales this summer season on the back of an inflation-led price increase and…
View More Keventers to focus on non-dairy and ice cream portfolio; eyes 10% salesWinter sale of ice cream nears summer sale
Things are changing for the better. The ice cream industry is happy that though summer months still dominate sales, the seasonal variation between hot and…
View More Winter sale of ice cream nears summer saleBaskin-Robbins shows off its new brand identity with a fun logo
The ice cream brand Baskin-Robbins loved across the globe, has now endured a transformation to reveal a reinvigorated brand identity as its trademark playfulness, the…
View More Baskin-Robbins shows off its new brand identity with a fun logoReliance company will shortly enter the ice cream business
Reliance Consumer Products, with its new brand “Independence” which was introduced in Gujarat last year, may soon enter the quickly expanding ice cream industry. According…
View More Reliance company will shortly enter the ice cream businessMcDonald’s Is All Set to Add New McFlurry to Its Menu, Doesn’t Make Sense
We’re simply hoping the ice cream machine is operational so we can sample it. When you can obtain one, there’s something about a McDonald’s McFlurry…
View More McDonald’s Is All Set to Add New McFlurry to Its Menu, Doesn’t Make SenseNaturals introduces the Amrakhand flavour for the festive season
The Naturals from Mumbai has introduced their unique “Amrakhand” flavour as a celebratory treat in honour of Gudi Padwa, the Maharashtrian New Year. This delicious…
View More Naturals introduces the Amrakhand flavour for the festive season