Pluckk has expanded its clean-label product range with the launch of a guilt-free tomato ketchup, targeting urban Indian households seeking healthier everyday food choices. The…
View More Pluckk Launches Guilt-Free Tomato Ketchup, Strengthens Clean-Label Portfolio
With the festival of colours around the corner, Haldiram’s has rolled out a special range of Holi hampers under its latest festive campaign, “Holi Ke…
View More Haldiram’s introduces festive Holi hampers with ‘Holi Ke Rang, Gujiya Aur Thandai Ke Sang’ campaign
Lay’s has unveiled its biggest global brand refresh in nearly 100 years, with India among the key markets to debut the new identity that places…
View More Lay’s Rolls Out Largest-Ever Global Brand Refresh in India, Puts Spotlight on Farm-to-Bag Quality
Plant-based food maker Impossible Foods is broadening its product strategy beyond meat alternatives as it navigates slowing demand in the alternative protein category. The company…
View More Impossible Foods Diversifies Beyond Alt-Meat, Targets High-Protein Bread and Pasta
Italian scientists are developing next-generation snacks made from lab-grown plant cells and agri-food by-products, using 3D printing technology to create nutrient-rich pastries designed for a…
View More Italian Scientists Turn Lab-Grown Plant Cells into 3D-Printed Snacks
PepsiCo is rolling out new dye-free versions of Cheetos and Doritos in the US as part of a major push toward cleaner labels and “better-for-you”…
View More Cheetos and Doritos go colorless as PepsiCo introduces versions that are artificial dye-free
PepsiCo India has expanded its footprint in the premium snacking segment with the launch of Red Rock Deli gourmet chips, a globally recognised brand celebrated…
View More PepsiCo India Enters Gourmet Snacking Arena With Launch of Red Rock Deli Chips
Once confined to health aisles, millets have now stormed India’s snacking shelves, with FMCG giants, global MNCs, and startups racing to launch nutrient-rich twists on…
View More Millet Snacks Go Mainstream: ITC, PepsiCo, Startups Drive India’s Healthy Snacking Boom
Thums Up has unveiled its latest campaign, ‘Biryani Ek Nahi, Do Haath Se Khaate Hai’, celebrating the joy of slowing down and savouring biryani with…
View More Thums Up Launches ‘Biryani Ek Nahi, Do Haath Se Khaate Hai’ Campaign with SRK and Jagapathi Babu
McDonald’s India (West & South) has reunited with celebrity chef Sanjeev Kapoor to launch its latest innovation — the ‘Protein Plus Slice’ — as part…
View More McD’s India and Sanjeev Kapoor Team Up Again for High-Protein Burger Innovation