CLEAR Premium Water has unveiled a new brand campaign titled “Pani Ho To Clear”, featuring actor and brand ambassador Hrithik Roshan, as the company sharpens its focus on authenticity and consumer trust in India’s packaged drinking water market.
The latest television commercial uses cultural nostalgia to address the growing issue of duplicate and imitation bottled water products, while reinforcing the importance of safe and genuine drinking water for consumers.
According to the company, the campaign aims to differentiate CLEAR Premium Water in a market where lookalike products and counterfeit packaging often create confusion among buyers.
Speaking about the campaign, Hrithik Roshan said he has closely witnessed the brand’s emphasis on quality and consumer safety over the last three years.
“I admire their authenticity and drive to deliver safe drinking water to consumers. I’m happy to be part of a campaign that puts customer safety at the forefront,” he said.
Nayan Shah, founder and CEO of CLEAR Premium Water, said the campaign is centred on consumer awareness rather than direct competition.
“This campaign is not about winning against competition, but about standing up for the consumer. In a space where imitation can blur perception, our responsibility is to restore clarity and reinforce trust,” Shah said.
With the “Pani Ho To Clear” campaign, the brand is positioning authenticity and safety as key differentiators in the increasingly competitive packaged water segment.