Coca-Cola India has described the recent summer season as “challenging” due to unseasonal rains in certain parts of the country. Sundeep Bajoria, Vice President of Coca-Cola India, acknowledged the impact of the weather but emphasized the company’s commitment to consumer engagement, household penetration, and expanding distribution to reach more outlets. Bajoria noted that summer rains occur periodically in India and are unlikely to change, highlighting the need for Coca-Cola India to adapt and overcome such challenges.
In recent years, Coca-Cola India has pursued a deseasonalization strategy to enhance the relevance of its beverage portfolio beyond the summer season. Bajoria explained that while the summer season remains a significant driver for consumption, particularly in the away-from-home channel, the company has been actively creating consumption occasions and expanding the availability of its products throughout the year.
Regarding the entry of new players and intensifying competition in the beverage sector, Bajoria expressed a welcoming stance. He mentioned that the Indian beverage sector is now attracting investments and new participants, which validates the industry’s attractiveness and Coca-Cola India’s strategic direction. Bajoria also noted that the beverage industry in India is still in its early stages of development.
Also, Coca-Cola India recognizes the untapped potential in rural markets and acknowledges that its penetration in these areas is still low. Bajoria highlighted the company’s focus on continuously expanding its presence, attracting more consumers, and increasing rural market reach. Despite the challenging summer season, Coca-Cola India reported exiting the season in a better position than when it began.
Bajoria emphasized Coca-Cola India’s commitment to offering a variety of choices to consumers. The company maintains an active and “busy” product pipeline, with new launches planned based on supply-chain readiness.
At the same time, Coca-Cola India acknowledges the difficulties posed by unseasonal rains during the summer season but remains focused on strengthening consumer connections, expanding household penetration, and increasing distribution. The company is actively working on deseasonalization strategies and sees growth opportunities in rural markets. Additionally, Coca-Cola India welcomes competition and continues to innovate its product portfolio to meet consumer demands.