If you love to eat bread with a sweet add-on like strawberry syrup on it, spread a spoonful of Nutella, or opt for a spoon of good, old-fashioned jam, then Dabur brings you a healthy option.
Dabur’s latest product makes an entry into this world and is attempting to portray an age-old Ayurvedic ingredient in a new light. The FMCG giant has introduced a product called Honey Tasties – in strawberry and chocolate variants. There is movement in this category after the stir in December 2020. Major honey brands such as Dabur, Patanjali, and Emami (Zandu Pure Honey) failed a purity test conducted by a German laboratory according to the Centre for Science and Environment (CSE), Delhi-based public interest research and advocacy organization. Out of the 13 honey brands that were tested, Marico’s Saffola honey was the only big brand to pass all the tests.
The product can be added to milk, spread on bread, drizzled on pancakes/waffles, and used to make desserts. It can also be used as a topping in beverages like cold chocolate and cold coffee, besides ice cream.
Prashant Agarwal, Dabur India’s marketing head – health supplements said, “He wants the product to act as a replacement for sugar, just like honey has been doing for years. So, there is an emphasis on ‘zero added sugar’ in the marketing efforts.
This product will not take away from the health benefits of honey and targets kid that doesn’t like the taste of honey. Lots of studies have been done all over the world on the properties of this Ayurvedic ingredient. There is no product right now in the market similar to this one and the alternatives are all sugar-laden. We wanted to bring about that change in consumption,” Agarwal stated.
And sure enough, the label on the bottle has the words ‘Vitamin D’ printed on it. Speaking of the bottle, don’t miss the packaging; the bottle is designed to look and feel like a honeycomb, reminding users at the visual and tactile level that this is honey after all.
The product will be available on BigBasket and grocery stores across India, and the hope is that it reaches young moms, who are looking for healthy snacking alternatives for their kids.