March 22, 2021
Dalmia Bharat Sugar and Industries is entering into business-to-consumer segment and announced the launch of its packaged sugar under the brand name Dalmia Utsav. They aim to provide high-quality sugar to consumers by using a world-class and eco-friendly production process.
Initially, it plans to launch ‘sulfur-free’ white crystal sugar and natural brown sugar in branded packets and sachets in 12 states and Union territories.
The products will be available on top e-commerce platforms like Amazon, Big Basket, and Flipkart, and in offline stores as well. The company plans to have a pan-India presence and introduce new sugar variants such as icing sugar along with other core FMCG products. To support production, DBSIL said the unit has undergone a few up-gradations such as setting up of latest Ion exchange.
The company plans to produce and dispatch the projected quantity of about 250-300 tons of sugar by March-end. The company has also commissioned a state-of-the-art integrated production line for branded/specialized sugar.
This transition will accelerate the company’s evolution from commodity to brand space, transforming the DNA of the business that would in turn enhance value for all the stakeholders, it added.