March
Grocery is one of the fastest-growing categories, with the increase in demand for quality food and household supplies from users. In line with this, Flipkart have invested in scaling up their grocery operations across the country, strengthening ecosystem partnerships.
Flipkart is planning to multiply its grocery services to more than 70 cities in the next six months as The walmart-owned company looks to cash in on the growing e-grocery segment in the country. It has already expanded its grocery services to more than 50 cities, including Kolkata, Ahmedabad and Vellore.
The pandemic has led to millions of people turning to e-commerce for their grocery purchases that have driven the sharp growth in the e-grocery not only in metros but also from tier II cities and beyond and Flipkart is cashing on this new normal.
Expansion of Flipkart’s grocery service in metro cities such as Kolkata, Pune and Ahmedabad has been a major benefit for its consumer with the help of Flipkart’s dedicated grocery fulfillment centers.
In fact Flipkart Grocery has witnessed 3X growth in the last year and it has gone past the metros such as Mysore, Kanpur, Warangal, Allahabad, Aligarh, Jaipur, Chandigarh, Rajkot, Vadodara, Vellore, Tirupati, and Daman, through a satellite-expansion marketplace model.
E-grocery is projected to grow to touch USD 24 billion GMV (Gross Merchandise Value) by 2025 from about USD 3.3 billion in 2020, as per consulting firm RedSeer. Players like BigBasket, Grofers, and others to compete with giants like Flipkart, Amazon, and Reliance in the e-grocery segment in the country. In its statement, Flipkart said it has invested in the rapid expansion of its grocery services over the years and has managed to scale up “exponentially” in the past year.