Jan 3, 2020
Future Group’s ‘Sabse Saste Din’ sale, is going to be featured on Amazon.in on Republic Day, showing a growing alliance between the two sides, said two persons with knowledge of the matter. Items are offered at a discount during the sale that runs for five-six days at Future Group stores such as Big Bazaar and Food Bazaar.
Amazon bought a stake in Kishore Biyani’s retail venture last year and the sale will operate through a web store on Amazon’s marketplace.
The Future Group will deliver products ordered on the web store through its network of outlets and warehouses.
This is the first time ‘Sabse Saste’ sales will happen outside of Future Group’s stable.
The Future Group already sells its private brands and other products ranging from food and fashion to furniture on Amazon.
The marketplace also has an arrangement with Big Bazaar outlets for pickup and delivery of groceries to consumers purchasing through online supermarket Amazon Pantry.
The ‘Sabse Saste Din’ sales are the biggest discounting event for the Future Group, generating millions of footfalls at its stores nationwide. However, it’s been on the wane in recent years due to the rapid growth of ecommerce platforms such as Flipkart and Amazon that offer discount sales through the year besides similar campaigns by other brick-and mortar stores.
Last year, Amazon acquired a 49% stake in Biyani’s Future Coupons, which owns 7.3% of Future Retail, with an option to buy the entire holding at a later stage. This gives Amazon roughly 3.6% stake in India’s largest listed retail entity and Biyani’s flagship venture, Future Retail.
The two sides are also exploring the possibility of allowing Amazon Prime members and digital wallet Future Pay customers to avail of common benefits and privilege.