July 1, 2021
Hatsun Agro Product Ltd is expanding its products portfolio by introducing paneer under ‘Arokya’ brand in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Goa, Maharashtra, and Pondicherry. The Tamil Nadu-based company already sells milk and curd under this brand. The product is available in a 200-gram pack and is priced at Rs. 100.
“Arokya brand is synonymous with high-quality milk and curd and is the preferred brand among lakhs of consumers. Arokya Paneer is an important brand extension in our dairy product segment,” the company’s Chairman RG Chandramogan said.
Hatsun Agro is a leading private sector dairy player in India. It procures milk from around 4, 00,000 farmers. Its range includes Arun Ice-creams, Arokya Milk, Ibaco – a premium chain of ice cream outlets, and Santosa – a fast-growing cattle feed brand. Its products are exported to 38 countries around the world and have a net profit of Rs 246.35 crore over a total income of Rs 5,575.50 crore during the last fiscal year.