Ice cream brand Hocco has teamed up with Mirzapur: The Movie for a limited-edition launch called Bullet Ice Cream, tapping into the crime drama franchise’s cult following to extend its identity beyond the screen.
The collaboration was announced by Hocco’s vice president of e-commerce, Prathamesh T., in a LinkedIn post, where he described the launch as one that’s “as bold, unexpected and unapologetic as the show itself.” He said the product blends “pop culture, nostalgia and a whole lot of flavour,” promising customers “full Mirzapur vibes.”
True to the franchise’s visual language, the ice cream is designed around the bullet — an emblem closely tied to Mirzapur’s identity. Hocco has built its marketing around the tagline “ILAKA APNA, RULES APNA AUR..BULLET BHI APNI.”
The Bullet Ice Cream will be rolled out across major quick-commerce and e-commerce platforms, including Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon, and BigBasket, according to Prathamesh. It will also be sold through Huber & Holly outlets.
The tie-in coincides with Mirzapur’s leap to the big screen, following the streaming series’ breakout success. Mirzapur: The Movie is produced by Excel Entertainment and presented by Amazon MGM Studios alongside Excel Entertainment, with Gurmmeet Singh directing from a script by Puneet Krishna.
The film hits theatres on September 4, 2026.