Yu, the brand of Indian food, has crafted a range of delicious instant meal bowls that contain zero preservatives, additives, artificial flavorings, or colors. It has been developed using advanced lyophilization technology, chef-curated artisan recipes, and natural ingredients only. Yu’s meal bowls hold their original taste and smell while offering a non-refrigerated shelf life of 12 months.
Yu offers all-day meal options, comprising breakfast, lunch/ dinner, and dessert bowls. The brand has introduced 6 SKUs across 2 unique product categories: Whole Grain Fruit & Nut Oat Bowls (Berry Apple Cinnamon, Banana Caramel, Peanut Butter Berry flavors) and Wholesome Pasta Bowls (Chunky Tomato, Three Cheese, PeriPeri flavors). This will soon be followed by traditional Halwa Bowls (Moong Dal, Gajar, and Multigrain variants) for dessert.
Yu’s products can be enjoyed guilt-free with zero cooking and hassle-free preparation by simply adding hot water and allowing the product to rest for 3-4 minutes thereafter. Instant meal bowls by Yu are available across major retailers in Delhi NCR, including Reliance Smart, Modern Bazaar, Needs Supermarket, Big Basket, and several other general retailers in Gurgaon and South Delhi. Consumers from pan-India can also easily order Yu meal bowls through the brand’s website and other e-commerce platforms including Amazon, Flipkart, and Cora Health.
Yu is founded by Bharat Bhalla and Varun Kapur, two serial investment professionals who share a common passion for discovering delicious, wholesome food and making it easily accessible. This liking led them to search and experiment with various food technologies, as part of which they identified significantly more advanced biochemistry processes used in the 2020 NASA Space X mission. What started in a 12 ft. by 8 ft. R & D facility with small lab-scale equipment in mid-2020 has now culminated into a fully integrated, 12,000 sq ft. advanced, state-of-the-art, commercial-scale food lab in Gurugram, India.
Yu is bringing an ‘instant revolution’ in the country and aspiring to serve a wide audience with nutritious and highly convenient meals.