The USA 2021 Internet-shattering collaboration between Pepsi and Peeps is back, and the marshmallow-flavoured cola is officially on sale in stores for the first time ever. Fans from all around the world are encouraged to welcome Spring with the delicious, one-of-a-kind delicacy that is only available for a short period of time.
One of the most talked-about partnerships and cultural events of the year occurred two years ago when Pepsi x Peeps made their iconic premiere. Pepsi + Peeps became a worldwide sensation, from late-night TV to Twitter, and was even bought and sold for thousands of dollars. Due to public demand and the eagerly awaited release, which was limited to 3,000 fans at the time, Pepsi and Peeps have chosen to declare their connection as official and bring the sugary delight to store shelves across the country.
Pepsi x Peeps is a surprisingly tasty beverage that combines the crisp flavour of Pepsi cola with the beloved sweet Peeps Marshmallow flavour. A real celebration of the impending spring season, the pillowy-soft marshmallow cola flavour is coupled with the instantly recognisable Peeps-inspired design in vivid yellow packaging.
According to Katelyn Meola, director of brand Pepsi, “We couldn’t be more delighted to restart our association with Peeps, bringing two iconic brands back together following the flurry of customer excitement in 2021.” “The partnership is absolutely unmatched; it’s a delectable and energising delicacy, adored by two devoted fanbases, that provides unabashed delight to Pepsi and Peeps lovers throughout the nation. We’re pleased to provide Pepsi + Peeps to everyone in the nation this time around since just a select few fans were able to obtain the highly sought-after cans the first time.”
The iconic Pepsi x Peeps team is utilising Snapchat’s cutting-edge augmented reality technology to send fans on a virtual egg hunt for a chance to unlock prizes, including a spring trip for two and exclusive Pepsi x Peep’s merchandise, to celebrate the limited-time product launch and usher in the spring season. To take part, customers simply purchase Pepsi x Peep’s goods and use the co-branded AR Lens to scan the can or bottle to reveal a hidden code that will let them know immediately if they have won a reward.