KFC India is set to revamp its iconic buckets with sign language designs, making strides towards inclusivity and accessibility. This initiative is being launched across all KFC restaurants in India, just ahead of the International Day of Sign Languages, with the aim of raising awareness for Indian Sign Language (ISL).
The revamped KFC buckets will serve as educational tools, featuring step-by-step visual tutorials for commonly used words and phrases in Indian Sign Language. This innovative approach will empower consumers to learn how to communicate using ISL, including everyday expressions like ‘hello,’ ‘please,’ and ‘what’s up?’ as well as numbers and sizes. These specially designed buckets will be available in KFC stores for the duration of one month.
This creative endeavour is part of KFC India’s Kshamata program, which seeks to bridge gender and ability gaps. Aparna Bhawal, Chief Marketing Officer at KFC India and partner countries, expressed the brand’s commitment to enhancing inclusivity for individuals who are hearing and speech impaired, stating, “We took sign language to our most distinctive brand asset—the bucket.”
In addition to the sign language buckets, KFC India is also introducing a sign language menu in select KFC restaurants, where operations are led by speech- and hearing-impaired employees. To further promote this initiative, on September 23, all such specialized KFC restaurants across India will temporarily go silent, and instructional videos will be featured on KFC India’s Instagram handle.
The company is dedicated to expanding the presence of Special KFCs in India, with plans in place to double their footprint by 2024. KFC’s parent company, Yum! Brands continue to champion this groundbreaking initiative in its quest to foster inclusivity and empower those with hearing and speech impairments.