The Ratnagiri farmers, as well as Konkan Ratnagiri Bhoomi Agro Producer Company, are proudly introducing Aamoré, a novel direct-to-consumer brand of Alphonso mangoes owned collectively by 300 smallholder farmers.
This groundbreaking initiative aims to uplift local farmers by providing them with the necessary tools and knowledge to cultivate export-grade fruit. It includes the establishment of cutting-edge packhouse operations, the implementation of advanced scanning technology for each mango, the adoption of strategies to mitigate spongy tissue, and ensuring comprehensive traceability from farm to table.
In its inaugural year, Aamoré Alphonso mangoes will be available to consumers in the USA, Europe, the UK, Abu Dhabi, and select cities in India. Residents of Delhi, NCR, can already place orders for these premium mangoes via aamore.co.in.
Ravish Chavan, Chief Program Officer of Konkan Ratnagiri Bhoomi Agro Producer Company, remarked, “Aamoré embodies the spirit of innovation and empowerment that we aim to foster within our farming community. It showcases the potential of Indian farmers with the right support and resources. By introducing Aamoré to the global market, we not only offer a superior product but also challenge the traditional limitations of smallholder farming.”
Aamoré focuses on empowering both farmers and consumers. For farmers, it presents an opportunity to achieve significantly higher incomes sustainably and independently. For consumers worldwide, Aamoré delivers the highest-quality Alphonso mangoes, a fruit that boasts Geographical Indication certification, ensuring authenticity and quality.