India’s own meat company, Licious, has announced the appointment of Vakul Agarwal as vice president of growth. He will be leading all efforts towards driving growth for the firm across all channels as it enters a post-unicorn era. His appointment comes on the heels of other key strategic additions to the leadership team.
Agarwal has over ten years of experience in creating exceptional customer experiences, having worked in a variety of industries such as e-commerce, the consumer internet, and technology. At Licious, he will be instrumental in driving the marketing and product approach. This includes organizing agile initiatives, building for the future, and practical risk-management.
In his last role at Grofers (now Blinkit), he wore multiple hats in his 6.5+ year stint, from leading the digital marketing team to building the industry’s biggest property, “GOBD”, to leading product teams to eventually leading overall growth for the business. He has also been a consultant for McKinsey & Company and American Express.
Licious presents the rare opportunity of not only building a brand but defining a category that holds so much promise. The Indian meat and seafood industry is a $40-billion opportunity. This, when coupled with the vast and varied Indian D2C landscape, presents us with an unparalleled opportunity to disrupt and create benchmarks for the industry to follow, “said Agarwal. Currently, Licious has 5000+ employees and a strong presence across 14 Indian markets, namely Bengaluru, Hyderabad, NCR, Chandigarh, Mumbai, Pune, Chennai, Jaipur, Coimbatore, Kochi, Puducherry, Vizag, Vijayawada, and Kolkata.