April 16, 2021
The covid pandemic has shown significant rise in in-house consumption of processed foods, salty snacks and breakfast cereals in the last 10-15 days as the hospitality sector is operating restrictively due to covid induced lockdowns in several parts of the country.
In the last fortnight India has witnessed a 3% rise in overall processed food segment. With work from home here to continue, in-home consumption of salted snacks has increased by 20% and instant meals like noodles, pasta, etc. have risen by 4%.
Metro Cash and Carry said, there is a significant increase in the consumption of breakfast cereals which has increased by 36%. Condiments such as cold sauces, spreads, salad dressings etc. have gone up by 44%.
Health and wellness continues to remain a primary focus by consumers. In the first half of April, we have outgrown the previous year’s sales by 4% in the health and wellness segment. There is a surge in the demand for products in the immunity-boosting category.
Products such as honey, chyvanprash, green tea, neem and tulsi drinks etc have seen a rise of 60%. There has also seen an increase in the sale of Cold remedies, vitamins & supplements by over 30%.