Premium ice cream brand London Dairy is seeing about 15 percent volume growth on online retail channels, including e-commerce and quick commerce. Largely, the brand is seeing about 50–55 percent of its volumes from gourmet stores, followed by 15 percent from e-commerce, and the remaining from modern trade.
London Dairy is marketed and distributed by FMCG giant Allana Consumer Products. The brand plays in the premium segment, selling ice creams in the range of Rs 1,000 per liter.
Milind Pingle, CEO, of Allana Consumer Products, said that the company has seen significant growth in its e-commerce business in the last 2-3 years and is expanding its presence across food delivery apps and quick commerce platforms. He added the company is working on the possibility of geographical expansion into 100 new cities across the country along with building a wider portfolio to cater to emerging consumer segments such as healthy ice creams and impulse packs.
In the past few years, London Dairy has also seen higher demand for impulse packs in the form of single packs, cups, bars, and sticks. Pingle stated that the impulse pack segment is growing at a high double-digit rate of 35–40 percent for the brand, while take-home packs are growing at a modest rate of 15-20 percent.Additionally, the company is working on expanding its portfolio to cater to the health-conscious and vegan segments. London Dairy has launched light ice creams, less-fat yogurts, and sorbets for lactose-intolerant consumers.