LOTTE India has expanded its frozen desserts portfolio with the launch of two Korean-inspired ice candies — Subak and Shark — bringing playful K-culture flavours and formats to the Indian market. The new products build on the company’s strategy of infusing Korean pop-culture energy into snacking, targeting children, teens, and young adults.
Inspired by Korean aesthetics and tailored for Indian palates, the ice candies feature slushy textures and distinctive shapes. Subak — named after the Korean word for watermelon — blends watermelon and strawberry flavours with crunchy chocolate-coated peanut “seeds” in a watermelon slice-shaped design. Shark offers a dual orange-strawberry fusion in a shark-shaped format, adding an element of fun to the eating experience.
The launch follows the success of LOTTE’s Korean four-layered ice cream bar, Lotte Krunch, reinforcing the brand’s focus on premium, experiential frozen treats for India. The company has rolled out a digital-first campaign themed ‘Refreshingly K-Cool’, combining K-pop energy and anime-style storytelling through ten creative assets.
“Building on the success of Worldcone and Krunch, Subak & Shark represent LOTTE’s next phase of product innovation for India,” said Rishabh Verma, head of marketing at LOTTE India. “Today’s consumers seek more than flavour — they crave connection and cultural relevance. These ice candies deliver a multisensorial snacking experience inspired by K-culture.”
Echoing this sentiment, Ankit Dubey, senior brand manager at LOTTE India, said the launch is designed to appeal across age groups: “Whether it’s kids enjoying playful shapes, teens sharing moments online, or adults indulging in nostalgia, Subak & Shark go beyond refreshment to create delight.”
Priced at ₹20 for a 75-ml pack, Subak & Shark will be available across more than 50,000 outlets nationwide, including modern and general trade channels, Q-commerce platforms, and Havmor-exclusive parlours. LOTTE plans to enhance visibility through vibrant retail activations and point-of-sale branding.