The Hershey Company has appointed Luigi Mirri as the new general manager for its India operations, effective January 1, 2024. Mirri, who currently serves as the General Manager for the Asia-Pacific (APAC) region, will now oversee the company’s expanding footprint in India while retaining his responsibilities for APAC.
Having played a pivotal role in driving the brand’s growth in critical markets, such as Australia, and establishing strong ties with 7-Eleven convenience stores, Mirri brings a wealth of experience to his new role. His leadership has been instrumental in fostering stability in Hershey Korea and propelling Hershey Philippines and Thailand towards multi-year double-digit growth trajectories.
Geetika Mehta, the former head of Hershey India, has moved on to a new role as the Managing Director at Nivea.
Mirri, who joined The Hershey Company five years ago, had previously held key leadership positions with another confectionery company, Ferrero Rocher, while being based in India. Rohit Grover, President, International, at The Hershey Company, expressed confidence in Mirri’s ability to guide the company’s growth and unlock new potential in both India and APAC.
In a statement, Grover said, “Both India and APAC play crucial roles in shaping our company’s future. Luigi’s outstanding track record in steering growth for large enterprises, driving profitability, and turnarounds will guide his leadership as we continue to tap our desired growth and unlock new potential.”
Expressing excitement about his new role, Mirri stated, “I’m looking forward to embracing my new role and the opportunity it brings, including my return to India. I am excited to contribute to the broader transformation goals and growth of our company. India is a key focus for Hershey, bringing moments of goodness to our consumers and our commitment to talent development and leadership building.”