April 29, 2021
The brand is most popular in Bihar, Chhattisgarh, Orissa, Rajasthan, and Telangana among others.
Jayshri Gayatri Food Products (JGF), which has recently ventured into the B2C domestic market with dairy products brand ‘Milk Magic’, has signed in Mandira Bedi as its brand ambassador to promote the product range in paneer category.
Bedi is a familiar face across masses whereby her versatile personality as an actor, mother, sports commentator, fitness enthusiast will benefit the visibility of the product range, so the company said.
Commenting on the potential of the paneer category, Kishan Modi, MD, Jayshri Gayatri Foods, said, “Paneer has always been the star product of Milk Magic among NRIs and now in India as we have recently forayed in the domestic B2C market. The pandemic has evolved Indian consumer preferences towards packaged food products, especially for paneer, as safety and hygiene become prime concerns. As the market expands, we see a huge potential for this category in India and will soon launch a never-before range of paneer products.”
Speaking about the association, Bedi stated, “Being a vegetarian, I am a huge fan of paneer as part of my regular diet and its nutritional benefits, to achieve my fitness goals. I am delighted to be the face of this first-of-its-kind, high-quality and healthy range of packaged paneer that is soon to be launched by Milk Magic. The upcoming campaign is sure to make paneer lovers giggle and have something to look forward to at the same time.”
The Basket of the company accommodates a wide product range the fresh and frozen varieties of paneer, butter – salted and unsalted varieties, pure ghee variety, assorted cheese, khoya, gulab jamun, rasgulla, rasmalai, and kaju katli.
The brand with its presence in Bihar, Chhattisgarh, Orissa, Rajasthan and Telangana, and is also being successively launched in Karnataka, Tamil Nadu, and Kerala and later in entire Maharashtra, Gujarat, Punjab, Jammu & Kashmir, Uttar Pradesh, Himachal Pradesh, and North Eastern states as well in a way covering pan India.
JGF has robust plans to build its personalized distribution channel with hubs in each city followed by company-owned exclusive retailing outlets. The brand will also be available in hyper-stores such as Reliance Fresh and DMart, to name few.