Dec 4, 2020
The plant protein industry is carving its own niche and so many companies are foraying in this category. Like Marico Ltd that is all set to enter the plant-protein category fulfilling its strategy to strengthen its presence in the healthy foods segment.
Marico is going to launch of Saffola Mealmaker Soya Chunks.
This comes at a time when consumers are becoming health-conscious and amid pandemic preferring healthy foods, like protein-rich foods that can easily integrate into their daily routine. The company said there has been acceleration towards boosting of immunity due to Covid and preference for plant-based protein choices.
Sanjay Mishra, chief operating officer – India sales and chief executive officer– new business, at Marico, explained “these newly launched soya chunks mark our entry into the plant protein category. We have emphasized our focus on taste, texture and nutrition while developing this differentiated product as we want to ensure that plant-based products such as Saffola Mealmaker Soya Chunks are tasty enough to become a regular part of consumers’ diets,”
While Marico has launched the product across general trade in West Bengal, it will soon launch it across modern trade, the brand portal and on major e-commerce platforms. It is also boosting its presence in health and immunity-boosting categories through the Saffola brand with recent launches in honey, kadha mix, turmeric milk mix,
and chyawanprash.