Jan 17, 2020
Mars Wrigley has appointed Kalpesh Parmar as the General Manager for India with effect from January 9, 2020, the company said in a statement. Parmar will be based in Gurgaon and will become a member of Mars Wrigley’s Global Emerging Markets Leadership Team. Parmar succeeds Andrew Leakey, who has moved to Australia as General Manager.
Parmar is a seasoned business leader with 21 years of experience in consumer industry spanning across South Korea, Singapore, Dubai, Turkey, Nigeria and India, with specific focus on business development, brand building, route to market, e-commerce and capability building, the company said.
He has been associated with Unilever for the past 12 years and was most recently designated as the CEO for South Korea, Pacific Islands and Mongolia, and he had also managed the Ice Cream business in Japan, Hong Kong and Taiwan.
Prior to this, Parmar was designated as the Global Customer Collaboration Director based out of Singapore. He was the member of Global Customer Development team and was responsible for managing 30 customer insight and innovation centres across the Globe. He was driving the joint business planning process for developed and emerging markets for Top 40 markets. At Unilever Nigeria, he was leading the Shopper & Customer Marketing agenda, supporting customer marketing and modern trade development for Sub Saharan Africa. Parmar had also worked with Gillette and Marico in India prior to Unilever.