Frozen food major McCain Foods has opened its first Signature Café in India at Max Mall, Sector 129, Noida, as the company expands its consumer-facing presence beyond its packaged frozen food business.
The new café features a menu centred on McCain’s potato-based products, with offerings including burgers, hot dogs, frankies, loaded fries, quick bites, beverages and desserts.
McCain said the new format will give consumers an opportunity to experience its portfolio in different recipes and food-service formats, while creating an additional direct touchpoint between the brand and consumers.
Aditya Krishna, Managing Director, McCain Foods India, said the café is designed to showcase the company’s portfolio through different recipes and formats while strengthening its engagement with consumers.
The Noida outlet is the first Signature Café launched by McCain in India. The company said it plans to explore the format in other strategic locations, pointing to the possibility of expanding its direct consumer-facing footprint in the country.
McCain has been present in India since 1998 and has built a strong presence across both food service and retail. Its products are supplied to quick-service restaurants (QSRs), hotels, restaurants and caterers, besides being available to retail consumers.
The café format gives McCain an opportunity to move closer to consumers by allowing them to experience products that are traditionally sold as frozen ingredients in ready-to-eat food applications.
McCain Foods Limited is headquartered in Canada and operates 49 production facilities across 160 countries. McCain Foods India is a wholly owned subsidiary of the company.
The launch comes as food companies increasingly explore branded food-service formats to create new consumer experiences, test product applications and build stronger connections with customers. For McCain, the Signature Café provides an avenue to demonstrate the versatility of its potato-based portfolio while expanding its presence in India’s growing out-of-home food market.