Nov 28, 2020
The Mirras Group of Companies markets filter coffee only in Chennai and Coimbatore but now intensifying its horizon to Karnataka, Hyderabad, and Kerala.
Sunder Subramanian, managing director, said that the group would expand to Mumbai and Delhi during the next financial year and plans to open at least 100 kiosks in Tamil Nadu, including in the Chennai airport, by this year, he said. On business in the wake of the pandemic
Online sales of Mirras coffee doubled and institutional sales remained top during the lockdown period. The company was exporting coffee products to Singapore and New Zealand, he said Mirras has added estate products like spices and wood-pressed oils in its catalogue as well. With a tagline of Asia’s first coffee planter, Mirras, with 175 acres of coffee estates in Coorg and Sakleshpur in Karnataka, is looking at expanding the plantation in that state with another 100 acres in the near future.
With 30-40 tons of production per month in normal days, Mirras, with a production capacity of one ton per hour, would increase the production depending on the demand.