Aug 18, 2020
Mondelez India has committed to proceed to spread the message of generosity, from the sale of the Cadbury Unity Bar to the India FoodBanking Network by donating chocolate bars equivalent to the total proceeds to those in need.
Mondelez India has introduced a special but limited-edition of ‘Cadbury Unity Bar’ to revel the spirit of India on the 74th Independence Day. This special Cadbury bar is made up of a combination of dark, blended, milk and white chocolate united in one bar characterizing the common sweetness that defines the Indian mood, even during the not-so-sweet and critical times. The introduction of the bar signifies our celebration of Unity in Adversity displaying the natural sweetness in every Indian that has united us all through the difficult period.
Anil Viswanathan, Director, Marketing (Chocolates), Insights and Analytics, Mondelez India, said, “We understand the role our brands play in people’s lives as we continue to spread the message of generosity and goodness. The focus of the Unity Bar this year is on all Indians and the intrinsic sweetness that brings us together despite external adversity. The concept is a celebration of our shared sweetness – shared during not-so-sweet times among the country’s diverse citizens.”
Commenting on behalf of the creative agency behind the Unity Bar, Sukesh Nayak, CCO, Ogilvy India, said, “The brief was simple – how do we express a common sentiment of a billion people? The theme beautifully personifies the shared characteristics of people that are united because of their sweetness. The work has been designed for multiple platforms and will be led by video and static pieces.”
Mondelez India has committed to proceed to spread the message of generosity, from the sale of the Cadbury Unity Bar to the India FoodBanking Network by donating chocolate bars equivalent to the total proceeds to those in need.
The launch of the Cadbury Unity Bar has been supported by digital activation, printed advertisements and a heart-warming new motion film. Cadbury is bringing back its popular jingle of ‘Kuch Khaas Hai, Hum Sabhi Mein’ to this campaign which truly reflects the sentiment and feeling of the people in current times. Priced at Rs.200, the limited-edition Cadbury Unity Bar is available for order exclusively on Flipkart, which started on 14th August 2020.